# BlueMark

> BlueMark is an independent impact verification and market-intelligence firm for the sustainable and impact investing industry. Spun out of impact consultancy Tideline in 2020 and led by CEO Christina Leijonhufvud, it audits how asset managers, allocators and issuers measure, manage and report the social and environmental impact of their investments. Its verifications, benchmarks and analytics - including the flagship 'Making the Mark' report and the BlueMark IQ intelligence platform - help investors prove their impact claims are credible and reduce the risk of impact-washing.

- **Founded:** 2020
- **Headquarters:** New York, New York, United States
- **Founders:** Christina Leijonhufvud (Co-Founder & CEO), Ben Thornley (Co-Founder (Tideline)), Kim Wright-Violich (Co-Founder (Tideline))
- **Team size:** ~30 employees
- **Products:** Verification Services, Fund ID, Instrument ID, BlueMark IQ, Benchmarks & Leaderboards
- **Notable:** First impact verification firm to be certified as a B Corp (2022)., Raised $10M Series A led by S&P Global with Temasek participation (2023)., Completed verifications for 130+ distinct investors managing hundreds of billions in impact AUM.

## Products & services

- **Verification Services** — Independent assessment of an investor's impact management practice and the completeness and reliability of their impact reporting, aligned with ISAE 3000, the Impact Principles, SDG Impact, PRI and SFDR.
- **Fund ID** — A fund-level impact rating that evaluates the impact accountability and quality of individual investment products.
- **Instrument ID** — Assessment of impact accountability for impact-driven lending products, developed in partnership with R&I.
- **BlueMark IQ** — Market intelligence platform that helps asset allocators identify, evaluate and compare impact investments and managers.
- **Benchmarks & Leaderboards** — Practice Benchmark, Fund ID Benchmark and the Practice Leaderboard ranking top-quartile impact investors.
- **Making the Mark** — Flagship annual research report benchmarking the state of impact management practice across the industry.

## Achievements

- First impact verification firm to be certified as a B Corp (2022).
- Raised $10M Series A led by S&P Global with Temasek participation (2023).
- Completed verifications for 130+ distinct investors managing hundreds of billions in impact AUM.
- Published the industry-standard 'Making the Mark' benchmark report, now in its sixth edition (2025).
- Launched Fund ID fund-level impact ratings and the BlueMark IQ intelligence platform.
- Acquired Caprock's impact reporting technology to standardize impact data (2025).

## Latest updates

- **2025-05** — Published 'Making the Mark 2025', the sixth edition, with 153 Practice Verifications and, for the first time, 55 Fund ID Verifications.
- **2025-03** — Announced agreement to transition Caprock's Impact Reporting (CIR) technology platform to BlueMark.
- **2025-01** — Launched BlueMark IQ market-intelligence platform for asset allocators.
- **2023-04** — Raised $10M Series A led by S&P Global with Temasek Trust Capital and others.

## Links

- Website: https://bluemark.co
- LinkedIn: https://www.linkedin.com/company/bluemarktideline
- YouTube: https://www.youtube.com/channel/UChqhaL3asjEIHL92JvhCbwA

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Profile page: https://yespress.io/bluemark
Published by YesPress — https://yespress.io
Last updated: 2026-07-22