# Bluefish

> Bluefish is a New York-based agentic marketing platform (AMP) that helps Fortune 500 brands monitor, influence, and measure how they appear inside AI systems like ChatGPT, Google Gemini, Claude, Perplexity, and Amazon Rufus. Founded in 2024 by repeat ad-tech founders, it pioneered the category often called Generative Engine Optimization (GEO) and reached roughly 10% of the Fortune 500 within two years, raising $43M in Series B in April 2026 to bring total funding to $68M.

- **Founded:** 2024
- **Headquarters:** New York, New York, United States
- **Founders:** Alex Sherman (Co-founder & CEO), Jing Feng (Co-founder & COO), Andrei Dunca (Co-founder & CTO)
- **Team size:** ~99 employees
- **Products:** AI Monitoring, Activation, Measurement, AI Accuracy / Brand Verification, GEO Optimization & Measurement
- **Notable:** Reached approximately 10% of the Fortune 500 within two years of launch, Raised $43M Series B (April 2026), bringing total funding to $68M, Reaches over 1 billion monthly AI users within 12 months of launch

## Products & services

- **AI Monitoring** — Tracks how AI systems like ChatGPT, Gemini, Claude, Perplexity and Amazon Rufus portray a brand and its products across millions of daily prompts.
- **Activation** — Optimizes brand content and presence so AI assistants consistently surface and recommend the brand accurately.
- **Measurement** — Attributes AI-channel visibility and influence to real business outcomes.
- **AI Accuracy / Brand Verification** — Detects and corrects inaccurate or off-brand claims AI systems make about a company.
- **GEO Optimization & Measurement** — Generative Engine Optimization - the SEO-equivalent discipline for AI-first answer engines.
- **Agentic Commerce** — Optimizes product representation and discoverability inside AI shopping assistants and retail agents.

## Achievements

- Reached approximately 10% of the Fortune 500 within two years of launch
- Raised $43M Series B (April 2026), bringing total funding to $68M
- Reaches over 1 billion monthly AI users within 12 months of launch
- Processes millions of AI prompts and responses daily
- Helped define the Generative Engine Optimization (GEO) category

## Latest updates

- **2026-04** — Closed $43M Series B co-led by Threshold Ventures and NEA, total funding reaches $68M.
- **2026-04** — Disclosed reaching ~10% of the Fortune 500, with customers including Adidas, Amex, Hearst, LVMH and Ulta Beauty.

## Links

- Website: https://www.bluefishai.com
- LinkedIn: https://www.linkedin.com/company/bluefish-ai
- Twitter/X: https://twitter.com/aibluefish

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Profile page: https://yespress.io/bluefish
Published by YesPress — https://yespress.io
Last updated: 2026-06-07