# Bluecore

> Bluecore is a retail marketing software company that combines shopper identity, behavioral signals, and product catalog data to personalize email, SMS, website experiences, and paid-media audiences. It serves more than 400 retailers and was acquired by Insider One in May 2026.

- **Founded:** 2013
- **Headquarters:** New York, United States
- **Founders:** Fayez Mohamood (Co-founder and CEO), Mahmoud Arram (Co-founder; historically CTO), Max Bennett (Co-founder; historically SVP of Product; returned with alby acquisition in 2024)
- **Products:** Bluecore Email and Mobile / Communicate, Bluecore Site, Bluecore Paid Media and Social / Advertise, Transparent ID Network, alby
- **Notable:** Reached a $1 billion valuation with a $125 million Series E in 2021., More than 400 retailer customers reported in its May 2026 acquisition announcement., Norwest reports 376% sales growth from 2017 to 2020 and inclusion in the 2021 Deloitte Technology Fast 500.

## Products & services

- **Bluecore Email and Mobile / Communicate** — Personalized email and SMS campaigns, dynamic audiences, product recommendations, and behavior- and merchandise-based triggers.
- **Bluecore Site** — Onsite identification, contact capture, and personalized experiences informed by shopper and product signals.
- **Bluecore Paid Media and Social / Advertise** — Synchronizes predictive audiences with advertising platforms for acquisition, suppression, and retargeting.
- **Transparent ID Network** — Shopper reidentification network with reporting; launched December 2023 and expanded with dentsu in February 2026.
- **alby** — AI shopping assistant acquired in November 2024; now offers product discovery, research, sales, and support conversations.
- **Marketing Agent** — Conversational performance diagnosis, identity monitoring, and a path from analysis into email and mobile campaign execution.
- **Retail Strategy and Managed Services** — Training, strategy, creative production, campaign configuration, and optional fully managed programs.

## Achievements

- Reached a $1 billion valuation with a $125 million Series E in 2021.
- More than 400 retailer customers reported in its May 2026 acquisition announcement.
- Norwest reports 376% sales growth from 2017 to 2020 and inclusion in the 2021 Deloitte Technology Fast 500.
- Acquired Betaout in 2018 and established Bluecore India.
- Lenovo case study reports 21% higher email revenue, 6.5% higher repeat purchases from active buyers, and 3.5% higher retention; vendor-published results, not independent causal estimates.

## Latest updates

- **2026-05** — Bluecore announced its acquisition by Insider One on May 13; exact financial consideration was not publicly specified.
- **2026-02** — Expanded Transparent ID Network through dentsu’s identity graph, with vendor-reported lifts in identification and triggered revenue.
- **2025-02** — DXL expanded its Bluecore relationship to consolidate identification, segmentation, campaigns, and media integrations.
- **2024-11** — Acquired alby; original co-founder Max Bennett returned to lead its evolution.

## Links

- Website: https://www.bluecore.com/
- LinkedIn: https://www.linkedin.com/company/bluecore/
- Twitter/X: https://twitter.com/Bluecore
- Instagram: https://www.instagram.com/bluecoreinc/
- Facebook: https://www.facebook.com/getbluecore

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Profile page: https://yespress.io/bluecore
Published by YesPress — https://yespress.io
Last updated: 2026-10-02