# Blue Sky Agency

> Blue Sky Agency is an independent Atlanta advertising company founded in 1994 by Rob Farinella. It combines brand strategy, creative development, media planning and buying, digital work, social content and production for regional and national organizations, with a portfolio that has included Georgia Tourism, Northside Hospital, Gas South, the Atlanta Braves, Turner, Goodwill of North Georgia and IHG brands. Its strongest public case study is the 2021 Explore Georgia recovery campaign, which generated more than 202 million paid-media impressions and won a 2022 Internet Advertising Competition award, while a later client review exposes the operational risk that can follow strong creative work.

- **Founded:** 1994
- **Headquarters:** Atlanta, United States
- **Founders:** Rob Farinella (Founder and CEO)
- **Products:** Brand strategy and development, Integrated creative campaigns, Media strategy, planning and buying, Digital, web and social, Production
- **Notable:** The 2021 Explore Your Georgia campaign generated more than 202 million paid-media impressions and an average 0.22% landing-page-view conversion rate., Explore Your Georgia was associated with a 94% year-over-year lift in tracked overnight visitation and more than one million site visits in five separate months., Blue Sky Agency and Miles Partnership won the 2022 Internet Advertising Competition award for Best Travel Integrated Ad Campaign.

## Products & services

- **Brand strategy and development** — Research, positioning, brand platforms, identity systems and campaign strategy for organizations launching, refreshing or extending a brand.
- **Integrated creative campaigns** — Concept development and execution across broadcast, print, out-of-home, digital, social, retail and experiential touchpoints.
- **Media strategy, planning and buying** — Audience planning, channel selection, negotiation, activation and performance analysis across traditional and digital media.
- **Digital, web and social** — Web design and development, search marketing, social content, direct and mobile marketing and branded content.
- **Production** — Integrated production for video, broadcast, graphic design and campaign assets.

## Achievements

- The 2021 Explore Your Georgia campaign generated more than 202 million paid-media impressions and an average 0.22% landing-page-view conversion rate.
- Explore Your Georgia was associated with a 94% year-over-year lift in tracked overnight visitation and more than one million site visits in five separate months.
- Blue Sky Agency and Miles Partnership won the 2022 Internet Advertising Competition award for Best Travel Integrated Ad Campaign.
- Explore Georgia From Home won a Bronze ADDY in the 2021 crisis-response campaign category.
- Northside Hospital Women's Health was recognized in the 2022 Atlanta ADDY consumer campaign competition.
- The agency has operated independently in Atlanta since 1994.

## Latest updates

- **2025-04** — Former executive vice president Annette Sally joined Brunner as executive vice president, leading strategic growth and business development.
- **2023-08** — A verified healthcare client review reported higher awareness and consumer engagement but criticized deadline consistency, account-management turnover and client service.
- **2022** — Explore Your Georgia won the Internet Advertising Competition award for Best Travel Integrated Ad Campaign.

## Links

- Website: https://blueskyagency.com/
- LinkedIn: https://www.linkedin.com/company/blue-sky-agency/
- Twitter/X: https://twitter.com/BlueSkyAgency
- Instagram: https://www.instagram.com/blueskyagency/
- Facebook: https://www.facebook.com/BlueSkyAgency/

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Profile page: https://yespress.io/blue-sky-agency
Published by YesPress — https://yespress.io
Last updated: 2026-09-23