# Blue Goji

> Blue Goji is an Austin health and wellness technology company that combines exercise equipment with interactive games. Its Expresso and CyberCycle bikes use steering handlebars, terrain-responsive resistance, GojiPlay software, workout tracking, and multiplayer challenges to engage riders physically and mentally. It serves fitness facilities, YMCAs, colleges, senior-living communities, and home users.

- **Founded:** 2011
- **Headquarters:** Austin, United States
- **Founders:** Coleman Fung (Co-founder and CEO), Kai Huang (Co-founder; CEO at the 2013 launch), Charles Huang (Co-founder)
- **Products:** Goji Play controller kit, GojiPlay, Expresso GO-U2, Expresso GO-R2, CyberCycle
- **Notable:** Launched Goji Play commercially in December 2013 at $99., Demonstrated the patented Infinity treadmill prototype at SXSW 2018., Acquired Interactive Fitness Holdings assets and intellectual property in April 2022.

## Products & services

- **Goji Play controller kit** — Historical mobile-game accessory combining wireless controllers, an activity tracker, and an iOS app; launched commercially at $99.
- **GojiPlay** — Current cardio-game software, with virtual roads, arcade-style games, Solitaire, multiplayer experiences, challenges, and leaderboards.
- **Expresso GO-U2** — Commercial upright exercise bike with a 24-inch HD touchscreen, gaming handlebars, 30 gears, and resistance that adjusts to virtual terrain.
- **Expresso GO-R2** — Recumbent gaming bike with lumbar support, a 24-inch touchscreen, adjustable seating, and GojiPlay.
- **CyberCycle** — Gaming exercise bike aimed particularly at senior-living wellness programs, with recumbent and upright options and enlarged pedals.
- **Infinity treadmill** — VR-capable treadmill prototype demonstrated at SXSW in 2018; also used in a Berkeley rehabilitation-game student project.
- **GojiCare** — Cognitive-training games, seven brain-skill metrics, and curated playlists. The official page labels it beta and gives an expected 2026 release.
- **CyberCross** — Lateral-movement cardiogaming platform shown as a prototype at HFA 2026; official site is recruiting initial test-site partners.
- **Blue Goji app and rider portal** — Companion tools for activity history, challenge participation, leaderboards, and QR-code bike login.

## Achievements

- Launched Goji Play commercially in December 2013 at $99.
- Demonstrated the patented Infinity treadmill prototype at SXSW 2018.
- Acquired Interactive Fitness Holdings assets and intellectual property in April 2022.
- Reports more than $1.5 million raised by YMCAs through Rally for the Y over the program’s history.
- Reports more than 140 participating teams in the college Fall Frenzy program.

## Latest updates

- **2026-08** — Published a blog article on the benefits of lateral training on August 18.
- **2026-07** — July 16 rider-portal announcement describes migration from legacy Expresso/CyberCycle accounts and new challenge access.
- **2026-02** — Published Lakewood YMCA case study reporting nearly $63,000 raised in 2025 with 30 corporate-level sponsors.
- **2026-01** — S-Series and HD-Series legacy bikes lost eLive server connectivity and ongoing support on January 1.

## Links

- Website: https://www.bluegoji.com/
- LinkedIn: https://www.linkedin.com/company/blue-goji/
- Twitter/X: https://twitter.com/BlueGoji
- YouTube: https://www.youtube.com/BlueGoji
- Instagram: https://www.instagram.com/bluegoji/
- Facebook: https://www.facebook.com/bluegoji/

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Profile page: https://yespress.io/blue-goji
Published by YesPress — https://yespress.io
Last updated: 2026-10-03