# Blue Chip

> Blue Chip is an independent, full-service Brand Commerce agency based in the Chicago area. It combines brand strategy, creative, media, shopper marketing, ecommerce, production and measurement so consumer brands can build long-term preference while producing near-term sales. Its work is especially visible in consumer packaged goods, retail and food, where a campaign must survive both the brand room and the retailer scorecard.

- **Founded:** 1982
- **Headquarters:** Northbrook, Illinois, United States
- **Team size:** The provided company dataset lists 430 employees; Northbrook's 2024 public employer table listed about 200 local employees.
- **Products:** Brand Commerce, Brand marketing and creative, Integrated media, Shopper marketing and ecommerce, Digital experience
- **Notable:** Merrell's Fast Hike campaign exceeded the engagement benchmark by 141%, exceeded sales goals by 25% and won a Gold Effie., The Goodwill 'New Lives' campaign reported an 89% lift in mission awareness, a 77% increase in donations and a 58% increase in brand affinity., Welch's Juicefuls 'Unmute Your Fruit' reported a 25.3% Walmart sales lift, 68 million impressions and an 89% increase in new shoppers.

## Products & services

- **Brand Commerce** — A proprietary integrated approach connecting long-term brand equity with measurable commercial impact across strategy, creative, media and retail.
- **Brand marketing and creative** — Brand strategy, campaign concepts, advertising, content development and creative execution.
- **Integrated media** — Media planning, activation and performance programs spanning traditional, digital, social and retail channels.
- **Shopper marketing and ecommerce** — Retail programs, retailer.com experiences, digital commerce and activation at the point of purchase.
- **Digital experience** — Web, platform and interactive experiences designed to connect brand engagement with action.
- **In-house production** — Content and video production capabilities integrated with agency strategy and creative teams.
- **Measurement and analytics** — Business intelligence, campaign measurement, research and ROI-oriented planning.
- **Impact OS** — A planning, activation and ROI tool suite created to make marketing impact measurable across stages of the work.
- **Brand Commerce Index** — A benchmarking framework for evaluating how effectively a marketer connects brand building with commercial performance.

## Achievements

- Merrell's Fast Hike campaign exceeded the engagement benchmark by 141%, exceeded sales goals by 25% and won a Gold Effie.
- The Goodwill 'New Lives' campaign reported an 89% lift in mission awareness, a 77% increase in donations and a 58% increase in brand affinity.
- Welch's Juicefuls 'Unmute Your Fruit' reported a 25.3% Walmart sales lift, 68 million impressions and an 89% increase in new shoppers.
- Bob's Red Mill work reported an 11% portfolio sales lift, 8% lift for priority oat products and 89% new-household reach.
- Blue Chip won two Silver and one Bronze honor in the 2017 Creativity International Media & Interactive Design Awards for work involving B&G Foods, Procter & Gamble and McCormick.
- McCormick selected Blue Chip as North American shopper-marketing agency of record in 2016.
- Blue Chip has operated as an independent agency for more than four decades.

## Latest updates

- **2026-05** — Blue Chip leadership argued in MediaPost that agencies remain necessary to integrate specialist capabilities and deliver accountable marketing outcomes.
- **2026-05** — Grocery Dive featured Blue Chip in coverage of AI and synthetic audiences in CPG research and advertising.
- **2026-03** — Business Insider included Blue Chip in reporting on the CPG industry's adoption of AI advertising and synthetic focus groups.
- **2026-02** — Blue Chip promoted the Brand Commerce Index as a way for marketers to benchmark the connection between brand strength and commercial performance.
- **2026-01** — Blue Chip and Daisy released a refreshed cottage-cheese campaign centered on the brand's familiar jingle and everyday usage moments.
- **2025-09** — Blue Chip created a campaign for Panera at Home's grocery products.
- **2025-05** — FrogTape named Blue Chip agency of record and launched the 'Make It Yours' campaign for reMOVEables.
- **2025-03** — Senior director Mary Kate Huffman received a 2025 P2PI Retail Media Award.

## Links

- Website: https://bluechipww.com
- LinkedIn: https://www.linkedin.com/company/bluechipww/
- Twitter/X: https://twitter.com/bluechipww
- Instagram: https://www.instagram.com/bluechipww/
- Facebook: https://facebook.com/bluechipww

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Profile page: https://yespress.io/blue-chip
Published by YesPress — https://yespress.io
Last updated: 2026-08-16