# BLU Products

> BLU Products is a privately held, Miami-area mobile-device company that sells unlocked Android smartphones and feature phones at budget prices. Founded in 2009 by Samuel Ohev-Zion, it built distribution through Amazon, Best Buy, dealers and MVNOs rather than relying solely on carrier stores, and says it has sold more than 70 million devices. Its value formula - recognizable design, large spec sheets and freedom to choose a compatible network - serves price-conscious buyers, travelers and international markets, while its privacy settlement with the FTC remains a lasting lesson in the risks of outsourced firmware and supply-chain oversight.

- **Founded:** 2009
- **Headquarters:** Doral, United States
- **Founders:** Samuel Ohev-Zion (Founder, co-owner, President and CEO)
- **Team size:** Approximately 87-88 employees publicly associated with the company; LinkedIn lists a 51-200 employee range.
- **Products:** Unlocked Android smartphones, Feature phones, BOLD premium-value series, G90 Pro and G91 Pro gaming phones, BOLD K20
- **Notable:** Founded in 2009 and remains privately held., Reports more than 70 million devices sold worldwide., Built distribution through thousands of dealer agents, MVNOs and large retailers across multiple regions.

## Products & services

- **Unlocked Android smartphones** — A broad catalog of budget and midrange Android handsets sold unlocked, including the BOLD, G, C, S and other series.
- **Feature phones** — Simple candy-bar, flip and compact mobile phones in lines including Tank, Zoey, Joy, Diva and Jenny.
- **BOLD premium-value series** — BLU’s higher-spec line, pairing materials and features such as AMOLED displays, 5G and fast charging with prices generally below traditional flagships.
- **G90 Pro and G91 Pro gaming phones** — Gaming-oriented budget Android phones built around MediaTek chipsets, large batteries and bundled gaming-focused features.
- **BOLD K20** — A 4G Android 14 phone with a 6.7-inch 90Hz display, 256GB storage, a 50MP main camera and 5,000mAh battery.
- **BOLD K50 5G** — A 5G Android 14 model with a 6.7-inch 120Hz AMOLED display, MediaTek Dimensity 6300, 256GB storage, 64MP main camera and 5,000mAh battery.

## Achievements

- Founded in 2009 and remains privately held.
- Reports more than 70 million devices sold worldwide.
- Built distribution through thousands of dealer agents, MVNOs and large retailers across multiple regions.
- Established a durable position in the U.S. unlocked-phone market.
- Created the BOLD line to bring AMOLED displays, 5G and fast charging into sub-flagship price bands.
- Certified as a minority-owned business.
- Received an EcoVadis Bronze rating for environmental, social and ethical business practices.

## Latest updates

- **2026-08** — As observed in August 2026, current official product materials feature the BOLD K50 5G, with a 120Hz AMOLED display, MediaTek Dimensity 6300, 256GB storage and Android 14.
- **2026-08** — As observed in August 2026, BLU’s current catalog includes the BOLD K20, a lower-cost Android 14 model with 256GB storage and a 5,000mAh battery.
- **2026** — The company’s homepage displays an EcoVadis sustainability rating graphic for 2026 and continues to emphasize minority-owned certification.
- **2023-09** — BLU launched the BOLD N3 at $299.99 on Amazon, with a limited early price of $199.99.

## Links

- Website: https://www.bluproducts.com/
- LinkedIn: https://www.linkedin.com/company/blu-products
- Twitter/X: https://twitter.com/BLU_Products
- YouTube: https://www.youtube.com/user/BLUProductsGlobal
- Instagram: https://www.instagram.com/blu_products/
- Facebook: https://www.facebook.com/BLU.Products

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Profile page: https://yespress.io/blu-products
Published by YesPress — https://yespress.io
Last updated: 2026-08-20