# Bloomi

> Bloomi is a sexologist-led, direct-to-consumer intimate wellness brand offering clean, plant-based products - lubricants, arousal oils, intimate washes, moisturizers, and body-safe vibrators - designed for sensitive skin and free of common vulvar allergens. Founded by sexologist Rebecca Alvarez Story, the company pairs a proprietary 'Clean Standard' for ingredient transparency with shame-free sexual health education, and became the first Latina-founded brand to launch in the sexual wellness aisle nationwide at Target.

- **Founded:** 2018
- **Headquarters:** San Francisco, United States
- **Founders:** Rebecca Alvarez Story (Founder & CEO)
- **Team size:** ~15 employees
- **Products:** Personal lubricants, Arousal oils & serums, Intimate washes & cleansers, Intimate moisturizers & body oils, Massagers & vibrators
- **Notable:** First Latina founder to launch a sexual wellness brand nationwide at Target., Created the industry's only Clean Standard for intimate products., Reported $6M+ in cumulative sales.

## Products & services

- **Personal lubricants** — Plant-based, pH-balanced lubricants free of glycerin, parabens, and other common vulvar allergens.
- **Arousal oils & serums** — Botanical arousal oils and serums designed to enhance sensation and set the mood.
- **Intimate washes & cleansers** — Gentle, hypoallergenic intimate skin washes such as the Cleanse Foaming Wash with organic aloe vera; also used to clean sex toys.
- **Intimate moisturizers & body oils** — Clean moisturizers and body oils formulated for sensitive intimate skin.
- **Massagers & vibrators** — Body-safe pleasure products and full-body massagers, including the Caress full-body massager.
- **Sexual health education** — Sexologist-led guides, product guides, and content that normalize conversations about pleasure and intimate health.

## Achievements

- First Latina founder to launch a sexual wellness brand nationwide at Target.
- Created the industry's only Clean Standard for intimate products.
- Reported $6M+ in cumulative sales.
- 10 consecutive months of 25%+ month-over-month growth on Amazon.
- Founder is among the few Latinas in the U.S. to raise over $2M in venture capital.
- Nationwide retail expansion into CVS.

## Latest updates

- **2022-03** — Closed ~$2M seed round and launched nationwide in Target's sexual wellness aisle.
- **2022-01** — Latest reported funding round (Seed), part of $870K+ in total funding tracked.
- **2023-08** — Expanded Amazon catalog including the Cleanse Intimate Skin Foaming Wash.

## Links

- Website: https://thebloomi.com
- LinkedIn: http://www.linkedin.com/company/the-bloomi
- Twitter/X: https://twitter.com/thebloomi
- Instagram: https://www.instagram.com/thebloomi/
- Facebook: https://facebook.com/thebloomi
- TikTok: https://www.tiktok.com/@thebloomi

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Profile page: https://yespress.io/bloomi
Published by YesPress — https://yespress.io
Last updated: 2026-07-07