# Bloom Care

> Bloom Care is a Brazilian femtech building the country's largest virtual clinic for women's and family health. Founded in 2017 by three women, its app pairs members with gynecologists, obstetricians, pediatricians, psychologists and nutritionists for continuous, evidence-based care across the full life journey - from menstrual health and fertility through pregnancy, postpartum, parenting and menopause. Sold mostly through employers and health plans on a B2B2C model, Bloom counts partners like Sanofi, SulAmérica, Natura and Nestlé, and was named to CB Insights' Digital Health 150.

- **Founded:** 2017
- **Headquarters:** Sao Paulo, Brazil
- **Founders:** Roberta Sotomaior (Co-Founder & CEO), Bianca Cassarino (Co-Founder & CFO), Antonia Brandao Teixeira (Co-Founder (Technology & Innovation))
- **Team size:** ~34-37 employees
- **Products:** Women's health & telemedicine app, Menstrual health & family planning, Fertility, adoption & surrogacy support, Pregnancy & postpartum care, Parenting & pediatrics
- **Notable:** Named to CB Insights' Digital Health 150 (2022), screened from 13,000+ private companies globally., Cited as the only all-woman-founded Brazilian femtech on the CB Insights list., Certified B Corporation (Sistema B).

## Products & services

- **Women's health & telemedicine app** — Virtual consultations with gynecologists, obstetricians, psychologists and nutritionists, plus personalized care plans.
- **Menstrual health & family planning** — Support for menstrual health, contraception and family planning.
- **Fertility, adoption & surrogacy support** — Guidance across fertility options, adoption and surrogacy journeys.
- **Pregnancy & postpartum care** — Prenatal monitoring, birth preparation and postpartum support including maternal mental health.
- **Parenting & pediatrics** — 24/7 pediatric support, early childhood development, sleep and breastfeeding guidance for families.
- **Longevity & women's health** — Care for endometriosis, sleep, perimenopause and menopause, plus chronic and emotional health.
- **Bloom for companies (B2B2C)** — Employer- and health-plan-sponsored family care as a wellness benefit, with health analytics for HR teams.

## Achievements

- Named to CB Insights' Digital Health 150 (2022), screened from 13,000+ private companies globally.
- Cited as the only all-woman-founded Brazilian femtech on the CB Insights list.
- Certified B Corporation (Sistema B).
- Recognized by Forbes Brasil, Fortune and Endeavor Scale-Up programs.
- Reported 89 NPS, 99% customer satisfaction, 72% reduction in ER visits and 53% fewer unnecessary cesareans.

## Latest updates

- **2022-12** — Bloom Care named to CB Insights' Digital Health 150 list of the world's most promising digital health startups.
- **2022-02** — Closed a seed funding round (~$573K) to expand women's and family health services.
- **2023-05** — Roberta Sotomaior featured alongside women's-health CEOs in Fortune coverage of Latin America growth.

## Links

- Website: https://bloom-care.com
- LinkedIn: https://www.linkedin.com/company/wearebloomcare/
- Instagram: https://www.instagram.com/bloomcaresd/

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Profile page: https://yespress.io/bloom-care
Published by YesPress — https://yespress.io
Last updated: 2026-07-07