# Blings

> Blings is a B2B video marketing software company whose MP5 technology generates personalized, interactive video experiences on viewers’ devices using customer data. CRM and loyalty teams use it for offers, onboarding, reward redemption and fan engagement, with campaign management, analytics and AI optimization in the same platform.

- **Founded:** 2019
- **Headquarters:** New York, United States
- **Founders:** Yonatan Schreiber (Co-founder and CEO), Yosef Peterseil (Co-founder and COO)
- **Products:** MP5 Smart Video, Campaign management and analytics, CRM integrations and SDK, AI video creation and optimization
- **Notable:** Raised a confirmed USD 4 million seed round in November 2021., Won the StartUp+ competition in November 2021, according to Startup Nation Central., Reached founder-reported USD 1 million ARR in 2023.

## Products & services

- **MP5 Smart Video** — Code-based video templates assemble personalized, interactive experiences on the viewer’s device using mapped data fields.
- **Campaign management and analytics** — Dashboard for scene engagement, clicks, drop-offs, segmentation, live editing and campaign optimization.
- **CRM integrations and SDK** — Smart Video links use CRM merge tags for distribution; an SDK supports deeper embedded experiences.
- **AI video creation and optimization** — The website advertises text-to-video creation and AI testing of campaign variants.

## Achievements

- Raised a confirmed USD 4 million seed round in November 2021.
- Won the StartUp+ competition in November 2021, according to Startup Nation Central.
- Reached founder-reported USD 1 million ARR in 2023.
- McDonald’s McCoins case study reports 4.2x sales and 4.93x app opens against campaign benchmarks.
- Marcus Theatres case study reports 5x click rate versus its previous format and 44% more conversions year over year.

## Latest updates

- **2026-01** — Yosef Peterseil discussed Blings’ enterprise sales lessons in episode 466 of The SaaS Podcast.
- **2026-03** — Announced a joint CRMC 2026 session with Live Nation VIP on personalized fan engagement.
- **2026-10** — Research snapshot: current website emphasizes on-demand Smart Video, AI generation, CRM integrations and custom pricing. This is an observation date, not a product launch date.

## Links

- Website: https://www.blings.io/
- LinkedIn: https://www.linkedin.com/company/blings-io
- Instagram: https://www.instagram.com/blings.io/
- Facebook: https://www.facebook.com/Blings.io

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Profile page: https://yespress.io/blings
Published by YesPress — https://yespress.io
Last updated: 2026-10-05