# Blass Marketing

> Blass Marketing is a privately held, family-founded marketing communications agency in Old Chatham, New York. Founded in 1969, it combines research, brand strategy, advertising, public relations, web development, SEO, photography, technical writing and 3D animation, with a pronounced specialty in explaining complex B2B products to engineers, executives, buyers and other informed audiences.

- **Founded:** 1969
- **Headquarters:** Old Chatham, United States
- **Founders:** Ronald Blass (Founder)
- **Products:** Brand strategy and positioning, Market research, Advertising and media, Public relations, Web and online marketing
- **Notable:** Founded in 1969 and operating for more than five decades., Created a CAD-based digital product demonstration for Branson Ultrasonics before the physical unit was built., Built an IntegraOptics website with a quote-request system covering more than 5,500 products after customer interviews and competitive research.

## Products & services

- **Brand strategy and positioning** — Research-led positioning, brand architecture, identity systems, rebranding and messaging for B2B and consumer organizations.
- **Market research** — Qualitative and quantitative studies including focus groups, interviews, brand audits, usability testing, advertising testing and customer insight work.
- **Advertising and media** — Creative development plus planning and buying across print, broadcast, outdoor and online channels, including multilingual campaigns.
- **Public relations** — Media relations, crisis planning, social media, message development, community relations, events and internal communications.
- **Web and online marketing** — Custom WordPress and CMS sites, e-commerce and quoting systems, hosting, SEO, SEM, paid media, retargeting and content development.
- **Technical content and sales support** — White papers, technical articles, case histories, product literature, presentations, direct mail and trade-show materials.
- **3D illustration, animation and photography** — CAD-based product visualization, technical animation, commercial product photography, executive portraiture and location work.

## Achievements

- Founded in 1969 and operating for more than five decades.
- Created a CAD-based digital product demonstration for Branson Ultrasonics before the physical unit was built.
- Built an IntegraOptics website with a quote-request system covering more than 5,500 products after customer interviews and competitive research.
- Reports that a NYSERDA peak-load-reduction communications program exceeded its goals twofold and filled a 250-plus-person kickoff with Con Edison.
- Produced advertising in more than 20 languages.
- Provided strategic and creative leadership for Clariant ColorForward for at least twelve annual editions by 2017.

## Links

- Website: https://blassmarketing.com
- LinkedIn: https://www.linkedin.com/company/blass-communications
- Twitter/X: https://twitter.com/blasscom
- Facebook: https://facebook.com/Blass

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Profile page: https://yespress.io/blass-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-20