# Blanca Menchaca

> Blanca Menchaca is the Singapore-based co-founder and CEO of BeMyGuest, a travel technology and distribution business serving tours, attractions and activities. Born in Mexico City and educated in Sydney, she worked at Enero Group and Wego before joining BeMyGuest in 2013 and becoming CEO in November 2018.

- **Role:** Co-founder and CEO at BeMyGuest - Tours & Activities
- **Organizations:** BeMyGuest - Tours & Activities, Wego, Enero Group
- **From:** Mexico City, Mexico
- **Education:** Executive Certification in Global Management, INSEAD, BA and Masters; studied in Sydney
- **Known for:** Advanced from co-founder and operating leadership to CEO of BeMyGuest in 2018., Helped build Wego marketing teams across Asian and Middle Eastern markets., Led BeMyGuest during its 2021 Google booking-links integration and its September 2026 destination partnership announcements.

## Career timeline

- **2007** — Held senior positions in the startup incubator arm of Australian Enero Group, then called Photon.
- **2010** — Joined Wego in Singapore; held online marketing leadership roles.
- **2013** — Joined BeMyGuest as partner and co-founder; its angel-funding announcement named her chief marketing officer. Her WiT biography also describes entering as a majority investor.
- **2015** — Identified in an August interview as BeMyGuest COO and CMO.
- **2017** — Completed executive education at INSEAD.
- **2018** — Appointed BeMyGuest CEO on 28 November, succeeding Clement Wong.
- **2021** — Began a digital nomad lifestyle with husband and BeMyGuest CFO Ola Andersen, according to her WiT biography.
- **2026** — Listed on Arival Brisbane’s June panel on the future of experiences in APAC and Oceania.

## Achievements

- Advanced from co-founder and operating leadership to CEO of BeMyGuest in 2018.
- Helped build Wego marketing teams across Asian and Middle Eastern markets.
- Led BeMyGuest during its 2021 Google booking-links integration and its September 2026 destination partnership announcements.

## Latest updates

- **2026-09** — BeMyGuest announced an MOU with Miral Destinations on 18 September to promote Abu Dhabi experiences across Southeast and Northeast Asia.
- **2026-09** — BeMyGuest announced a strategic cooperation letter of intent with Melco Resorts & Entertainment, signed at an August 31 Singapore ceremony.
- **2026-06** — Arival listed Menchaca on its Brisbane panel about the future of experiences in APAC and Oceania.

## Links

- Website: https://www.bemyguest.com.sg/
- LinkedIn: https://www.linkedin.com/in/blanca-menchaca-0a015812/
- Twitter/X: https://twitter.com/blancamenchaca

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Profile page: https://yespress.io/blanca-menchaca
Published by YesPress — https://yespress.io
Last updated: 2026-10-14