# Blake Geffen

> Blake Geffen is the co-founder and CEO of Vivrelle, the luxury accessories membership club she launched with her husband Wayne in September 2018. A Boston University graduate and former fashion publicist at LaForce, she developed the concept while planning her wedding and worked on its business plan during her honeymoon. Her work spans shared designer inventory, membership service, showrooms, retail partnerships and AI styling. She appears on Inc.’s 2026 Female Founders 500 list.

- **Role:** Co-founder and CEO at Vivrelle
- **Organizations:** Vivrelle, LaForce
- **Education:** Bachelor of Science, Boston University
- **Known for:** Co-founded Vivrelle in September 2018., Reported reaching the first-month goal of 50 members in the first launch hour., Led Vivrelle through publicly announced $26 million Series A, $35 million Series B and $62 million Series C rounds.

## Career timeline

- **Before 2018** — Worked on the fashion and retail team at LaForce; described seven years there in a 2019 interview.
- **2017** — Identified an accessories-borrowing need while planning her wedding; developed a business plan with Wayne on their Maldives honeymoon.
- **2018-09** — Launched Vivrelle with Wayne Geffen.
- **2021-04** — Vivrelle announced a $26 million Series A led by Origin Ventures.
- **2022-06** — Opened a 14,000-square-foot New York showroom.
- **2022-11** — Vivrelle announced a $35 million Series B led by 3L Capital, including Lily Collins, Nina Dobrev and Morgan Stewart McGraw.
- **2025-06** — Vivrelle announced a $62 million Series C from Protagonist.
- **2025-09** — Discussed the launch of Ella AI with REVOLVE and FWRD in an interview published September 12.
- **2026** — Named to Inc.’s Female Founders 500.

## Achievements

- Co-founded Vivrelle in September 2018.
- Reported reaching the first-month goal of 50 members in the first launch hour.
- Led Vivrelle through publicly announced $26 million Series A, $35 million Series B and $62 million Series C rounds.
- Named to Inc.’s 2026 Female Founders 500.

## Latest updates

- **2026-10** — October 22 Entreprenista sponsored feature explores Geffen’s approach to member feedback and showrooms.
- **2026-08** — August 21 Boca Raton Observer profile identifies her as a South Florida resident and discusses Réservé and personal service.
- **2026-05** — Discussed Vivrelle’s return to Bridgehampton with Kith Women in Forbes.

## Links

- Website: https://www.vivrelle.com/
- LinkedIn: https://www.linkedin.com/in/blake-cohen-geffen-84477b43

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Profile page: https://yespress.io/blake-geffen
Published by YesPress — https://yespress.io
Last updated: 2026-10-25