# Bismarck Lepe

> Bismarck Lepe is a serial Silicon Valley entrepreneur and the Co-Founder and CEO of MiSalud Health, a bilingual AI-powered telehealth platform serving Latino and blue-collar workers across the U.S. and Mexico. The son of Mexican immigrant farmworkers, he spent early childhood following seasonal harvests before attending Stanford and building a $1B+ career at Google, Ooyala (sold to Telstra for $400M+), and Wizeline. At MiSalud, he applies his nearshore technology playbook to a deeply personal mission: making quality healthcare accessible to the communities that shaped him.

- **Role:** Co-Founder and CEO at MiSalud Health
- **Organizations:** MiSalud Health, Wizeline, Ooyala, Google, Cerby, Tec de Monterrey (board), StartupGDL
- **Nationality:** American (Mexican-American)
- **Education:** Bachelor of Arts in Economics, Stanford University
- **Known for:** Launched 25+ Google products contributing $1B+ in annual ad revenue, Raised $10M+ and co-founded Ooyala; sold to Telstra for $400M+, Founded Wizeline and scaled it to 1,500+ employees across 4 countries

## Career timeline

- **Early childhood** — Followed seasonal harvests between Mexico, Central California, and Washington State with migrant farmworker parents
- **Early 2000s** — Graduated from Stanford University with a BA in Economics; planned to study medicine but pivoted to economics and computer science
- **2002-2007** — Google - Senior Product Manager for AdSense monetization; launched 25+ products contributing $1B+ in annual revenue; later worked on YouTube monetization post-acquisition
- **2007** — Co-founded Ooyala, an online video platform, with Sean Knapp and Belsasar Lepe
- **2007-2009** — CEO and President of Product at Ooyala; raised $10M+ in funding
- **2014** — Ooyala sold to Telstra for over $400M; Lepe remains on board
- **2014** — Founded Wizeline, a global product development and digital services company leveraging nearshore talent in Mexico
- **2014-2024** — CEO of Wizeline, scaling it to 1,500+ employees across Mexico, Colombia, Spain, and Vietnam; trained 40,000+ people through free Wizeline Academy
- **2021** — Co-founded MiSalud Health with Cindy Blanco Ochoa and Wendy Johansson; launched with $5M from Pivotal Ventures (backed by Melinda French Gates)
- **2024** — Transitioned to Executive Chairman at Wizeline
- **December 2024** — Officially named CEO of MiSalud Health (co-founder role formalized)
- **November 2025** — MiSalud Health raises new round led by IGNIA; total funding reaches $18.3M; company achieves profitability

## Achievements

- Launched 25+ Google products contributing $1B+ in annual ad revenue
- Raised $10M+ and co-founded Ooyala; sold to Telstra for $400M+
- Founded Wizeline and scaled it to 1,500+ employees across 4 countries
- Wizeline Academy trained 40,000+ people through free programs
- Named among best young tech entrepreneurs by BusinessWeek (2009)
- Co-founded MiSalud Health with initial $5M from Pivotal Ventures
- MiSalud Health raised total of $18.3M from investors including IGNIA, Samsung Next, Ulu Ventures, and Pivotal Ventures
- MiSalud achieves 90%+ participation rates and 50%+ engagement - 10x industry average
- MiSalud serves 100,000+ members across 20+ states
- MiSalud Health achieved profitability by November 2025
- Chairman of StartupGDL, a Mexican nonprofit expanding Guadalajara's tech sector

## Latest updates

- **2025-11** — MiSalud Health raises new funding round led by IGNIA, bringing total to $18.3M; company achieves profitability and announces expansion to 20 new states
- **2025-10** — Healthcare Brew features MiSalud Health on tailoring care to the Hispanic population
- **2024-12** — Bismarck Lepe officially named CEO of MiSalud Health, replacing co-founder Cindy Blanco Ochoa who moved to lead economic development for Jalisco, Mexico
- **2024-04** — Transitioned from CEO to Executive Chairman at Wizeline

## Links

- Website: https://misaludhealth.com
- LinkedIn: https://www.linkedin.com/in/bismarcklepe
- Twitter/X: https://x.com/bismarcklepe
- Instagram: https://www.instagram.com/bismarcklepe/

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Profile page: https://yespress.io/bismarck-lepe
Published by YesPress — https://yespress.io
Last updated: 2026-05-14