# Birdy Grey

> Birdy Grey is a direct-to-consumer bridal brand that reinvented bridesmaid-dress shopping by moving it entirely online with a simple promise: stylish, coordinated wedding-party attire at a fixed, affordable price. Launched in 2017 from a West Hollywood living room by Grace Lee Chen and later joined by Monica Ashauer, the brand sells bridesmaid dresses starting at $89, ships free color swatches so brides can match their palette, and has since expanded into groomsmen suits, accessories, and everyday event wear. It crossed $100 million in revenue in 2024 and has served over one million customers.

- **Founded:** 2017
- **Headquarters:** Los Angeles, United States
- **Founders:** Grace Lee Chen (Co-Founder & Chief Creative Officer (former CEO)), Monica Ashauer (Co-Founder & Chief Strategy Officer (former COO))
- **Team size:** ~70 employees
- **Products:** Bridesmaid dresses, Free color swatches, Groomsmen suits, Accessories, Pajamas, robes & little white dresses
- **Notable:** Surpassed $100 million in revenue in 2024, Served over one million customers, Double-digit growth every year since founding in 2017

## Products & services

- **Bridesmaid dresses** — Coordinated, mix-and-match bridesmaid dresses in a wide color and fabric range, starting at $89, in sizes XS to 3X.
- **Free color swatches** — Brides can order sets of free fabric swatches to match their palette before committing to dresses.
- **Groomsmen suits** — Suits and suiting for groomsmen and the groom, launched in 2025, starting around $199, to dress the full wedding party.
- **Accessories** — Jewelry, ties, and wedding-day accessories to complete the look.
- **Pajamas, robes & little white dresses** — Getting-ready pajamas and robes plus little white dresses and event/guest attire beyond the ceremony.

## Achievements

- Surpassed $100 million in revenue in 2024
- Served over one million customers
- Double-digit growth every year since founding in 2017
- Drove $2M in early revenue spending roughly $10 a day on Instagram
- Expanded from bridesmaid dresses into full wedding-party attire including groomsmen suits (2025)

## Latest updates

- **2025-01** — Named retail veteran Jill Layfield (ex-Backcountry, Tamara Mellon) as CEO; co-founders Grace Lee Chen and Monica Ashauer transitioned to Chief Creative Officer and Chief Strategy Officer.
- **2025-03** — Launched its first collection of groomsmen suits, expanding beyond bridesmaid wear into menswear.
- **2026-04** — Appointed former Stanley executive Anthony Potgieter as the brand's first Chief Growth Officer.

## Links

- Website: https://birdygrey.com
- LinkedIn: http://www.linkedin.com/company/birdygrey
- YouTube: https://www.youtube.com/channel/UCx8fFw6dO4czcV9yiaRxfig
- Instagram: https://www.instagram.com/birdygrey/
- Facebook: https://www.facebook.com/shopbirdygrey/
- TikTok: https://www.tiktok.com/@birdygrey

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Profile page: https://yespress.io/birdy-grey
Published by YesPress — https://yespress.io
Last updated: 2026-07-07