# Biodance (뷰티셀렉션)

> Beautyselection Co., Ltd. is the Seoul-based company behind Biodance, a skincare brand built around long-wear hydrogel masks. Founded by Jae Bin Park and Mihwa Kim, it expanded from influencer commerce into global ecommerce and retail, with masks, toner pads, serums, eye patches and mists.

- **Founded:** 2020
- **Headquarters:** Seoul, South Korea
- **Founders:** Jae Bin Park (Co-founder and CEO), Mihwa Kim (Co-founder and Chief Product Officer)
- **Products:** Biodance skincare, Bio Collagen Real Deep Mask, Hydro Cera-nol Real Deep Mask, Radiant Vita Niacinamide Real Deep Mask, Gel Toner Pads
- **Notable:** Reported parent-company sales rose from about KRW 41.5-41.6 billion in 2023 to KRW 135.7 billion in 2024 and approximately KRW 250 billion in 2025., The brand reports Amazon US facial-mask category leadership beginning November 2023., Entered Sephora US in February 2025.

## Products & services

- **Biodance skincare** — Skincare brand launched in June 2021, focused on hydrogel delivery and daily skincare.
- **Bio Collagen Real Deep Mask** — Long-wear, two-piece hydrogel mask made from solidified essence; the official US store lists four masks for $19.
- **Hydro Cera-nol Real Deep Mask** — Hydrogel mask positioned for hydration and soothing, with ceramides and panthenol.
- **Radiant Vita Niacinamide Real Deep Mask** — Brightening-positioned mask introduced at Sephora as an exclusive in 2025.
- **Gel Toner Pads** — Hydrogel toner pads adapting the mask technology to skin preparation and targeted application.
- **Rejuvenating Caviar PDRN line** — Masks, serum and related skincare positioned around elasticity and skin conditioning.
- **Hydrogel Eye Patches and Jelly Serum Mist** — Extensions of Biodance’s hydrogel approach into targeted eye care and a spray format; European Sephora expansion announced in August 2026.

## Achievements

- Reported parent-company sales rose from about KRW 41.5-41.6 billion in 2023 to KRW 135.7 billion in 2024 and approximately KRW 250 billion in 2025.
- The brand reports Amazon US facial-mask category leadership beginning November 2023.
- Entered Sephora US in February 2025.
- The brand reports over 300 million cumulative mask sales and distribution in over 90 countries.

## Latest updates

- **2026-04** — Announced actor Masaki Okada as the first official Japanese ambassador.
- **2026-06** — Announced a Georgina Rodriguez partnership ahead of Amazon Prime Day.
- **2026-08** — Company release announced Hydrogel Eye Patches and Jelly Serum Mist expansion into Sephora in 17 European countries.
- **2026-08** — Official press page reports dedicated branded space in 385 US Sephora stores.

## Links

- Website: https://beautyselection.co.kr
- LinkedIn: https://www.linkedin.com/company/beautyselection-biodance
- Twitter/X: https://x.com/biodance_japan
- Instagram: https://www.instagram.com/biodance_global/
- Facebook: https://facebook.com/selectionkorea/
- TikTok: https://www.tiktok.com/@biodance_global

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Profile page: https://yespress.io/biodance
Published by YesPress — https://yespress.io
Last updated: 2026-10-16