# BINTO

> BINTO is a Philadelphia women's health company that builds personalized, dose-specific supplement packets and pairs them with telehealth access to licensed women's health providers. Founded in 2016 by fertility nurse Suzie Welsh Devine and physician assistant Andi Schmerin, it covers the full arc of a woman's life - cycle, fertility, pregnancy, postpartum and menopause - selling directly to consumers on a subscription model that is FSA/HSA eligible.

- **Founded:** 2016
- **Headquarters:** Philadelphia, United States
- **Founders:** Suzie Welsh Devine (CEO & Co-Founder (RN, MSN)), Andi Schmerin (Co-Founder (PA-C))
- **Team size:** ~9 employees
- **Products:** Personalized Supplement Packets, Life-Stage Kits & Bundles, Individual Supplements, Telehealth Consultations
- **Notable:** First personalized women's health supplement brand founded by licensed clinical providers, Built a full life-stage product line spanning cycle, fertility, pregnancy, postpartum and menopause, Products made FSA/HSA eligible and third-party tested in cGMP-certified U.S. facilities

## Products & services

- **Personalized Supplement Packets** — Daily dose-specific packets labeled with the customer's name, ingredients and doses, built from a clinician-designed health quiz and delivered monthly.
- **Life-Stage Kits & Bundles** — Curated kits for general wellness, cycle and hormonal health, fertility and conception, prenatal and pregnancy, postpartum recovery, and perimenopause and menopause.
- **Individual Supplements** — Bottles and powders sold individually, including prenatal, probiotics such as Reset, inositol for hormonal balance, and DHA.
- **Telehealth Consultations** — On-demand virtual consults with licensed women's health providers for guidance, preventative care and product adjustments.

## Achievements

- First personalized women's health supplement brand founded by licensed clinical providers
- Built a full life-stage product line spanning cycle, fertility, pregnancy, postpartum and menopause
- Products made FSA/HSA eligible and third-party tested in cGMP-certified U.S. facilities
- Founder Suzie Welsh Devine recognized locally as a Philadelphia 'disruptor' in women's health

## Latest updates

- **2026-08** — Binto continues to sell personalized packets, life-stage kits and individual supplements direct-to-consumer with telehealth support, operating with a small Philadelphia-based team.

## Links

- Website: https://mybinto.com
- LinkedIn: http://www.linkedin.com/company/binto
- Instagram: https://www.instagram.com/mybinto/
- Facebook: https://facebook.com/binto-269800580034456
- TikTok: https://www.tiktok.com/@mybinto

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Profile page: https://yespress.io/binto
Published by YesPress — https://yespress.io
Last updated: 2026-08-20