# BinSentry

> BinSentry combines rugged optical sensors, cellular or Wi-Fi connectivity, machine vision and cloud software to tell animal-feed producers and mills what is inside remote bins, when it will run out and what to order next. Founded in Kitchener in 2017, the company turned a farmer’s deceptively simple question into an enterprise platform monitoring more than 60,000 assets, with customers including Cargill, Wayne-Sanderson Farms and HANOR.

- **Founded:** 2017
- **Headquarters:** Kitchener, Canada
- **Founders:** Randall Schwartzentruber (Co-founder and former CEO), Nathan Hoel (Co-founder and Chief Technology Officer)
- **Team size:** 120+ employees according to BinSentry’s 2026 company page; LinkedIn lists a 51-200 employee range.
- **Products:** ProSense Feed, ProSense HD, Control Tower, Critical Event Management, Horizon and Sensus
- **Notable:** Won a Forbes Innovation Icon Award in 2019., Reached more than 1,000 installed sensors in 2019 and served more than 20 feed operations covering 10,000-plus bins by 2020., Passed 20,000 assets monitored daily in October 2024, adding about 1,500 assets per month at that point.

## Products & services

- **ProSense Feed** — Solar-powered, self-cleaning 3D sensors and cloud software for real-time on-farm feed inventory, consumption monitoring, forecasting and ordering.
- **ProSense HD** — Heavy-duty 3D sensing for commercial grain silos and feed-mill ingredient or finished-goods bins, including vessels up to 150 feet deep.
- **Control Tower** — A facility-wide software view of inventory, capacity and bin activity for feed mills and grain elevators.
- **Critical Event Management** — Software that identifies and helps teams respond to empty-bin and slide-management feed outages.
- **Horizon and Sensus** — Earlier-generation feed ordering automation software and 3D bin-monitoring hardware that established the company’s integrated service model.

## Achievements

- Won a Forbes Innovation Icon Award in 2019.
- Reached more than 1,000 installed sensors in 2019 and served more than 20 feed operations covering 10,000-plus bins by 2020.
- Passed 20,000 assets monitored daily in October 2024, adding about 1,500 assets per month at that point.
- Reported 100% year-over-year growth and 0% customer churn when announcing its Series C in August 2025.
- Received U.S. patent 12,359,958 for a bin-level monitoring system in July 2025.
- Installed or monitored more than 60,000 assets by 2026 and expanded into Brazil.
- Reported 151 billion measurements analyzed per day and an average 6x ROI in poultry and swine on its 2026 company page.

## Latest updates

- **2026-07** — Trouw Nutrition Canada announced a nationwide expansion of BinSentry’s feed-inventory platform after selected-facility deployments.
- **2026-05** — BinSentry reported passing 60,000 monitored or installed feed-inventory systems.
- **2026-03** — Launched Control Tower for feed mills and grain elevators and added milling and product leadership.
- **2026-01** — Officially launched in Brazil with a Wi-Fi-enabled product adapted for regions with inconsistent cellular service.
- **2025-12** — Secured $25 million in debt financing from CIBC Innovation Banking for global expansion.
- **2025-08** — Raised a $50 million Series C led by Lead Edge Capital.

## Links

- Website: https://www.binsentry.com/
- LinkedIn: https://www.linkedin.com/company/binsentry/
- Twitter/X: https://x.com/binsentry/
- YouTube: https://www.youtube.com/channel/UCAk-LIr7MC2YnYUa-W7Q4MQ
- Instagram: https://www.instagram.com/binsentry/
- Facebook: https://www.facebook.com/BinSentry/

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Profile page: https://yespress.io/binsentry
Published by YesPress — https://yespress.io
Last updated: 2026-08-23