# bink.

> bink. is a New York culture and change-communication advisory firm that helps biotech, pharmaceutical and other life-sciences companies turn leadership intent into everyday behavior. Founded as Brilliant Ink in 2008 and led by CEO and owner Ann Melinger since 2015, the firm combines employee research, leadership alignment, culture definition, internal communication and operating-system changes in engagements that start at $45,000.

- **Founded:** 2008
- **Headquarters:** New York, United States
- **Founders:** Liz Kelly (Founder and former CEO)
- **Products:** Culture Foundation, Employee Value Proposition, IC Foundation + Channel Strategy, IC Platform Strategy, Change Navigation
- **Notable:** Operated since 2008 and passed leadership from founder Liz Kelly to Ann Melinger in 2015., Repositioned from Brilliant Ink to bink. with a dedicated life-sciences culture and change focus in 2025., Earned WBENC certification as a Women's Business Enterprise.

## Products & services

- **Culture Foundation** — Leadership interviews, employee focus groups, alignment sessions, mission, vision and values creation, and a culture activation plan.
- **Employee Value Proposition** — Employee and leadership research translated into an EVP narrative, employer brand and activation plan.
- **IC Foundation + Channel Strategy** — Communication-preference research, channel audit, playbook, maturity matrix and measurement plan.
- **IC Platform Strategy** — Selection, audience, content, migration, visual and governance strategy for an internal digital home base.
- **Change Navigation** — Stakeholder mapping, change narrative, enablement plan, leadership toolkits and feedback loops for major transformations.
- **Culture Coaching and Workshops** — Focused virtual coaching and facilitated workshops for specific leadership, culture and communication challenges.

## Achievements

- Operated since 2008 and passed leadership from founder Liz Kelly to Ann Melinger in 2015.
- Repositioned from Brilliant Ink to bink. with a dedicated life-sciences culture and change focus in 2025.
- Earned WBENC certification as a Women's Business Enterprise.
- Published the 2026 Culture at Work Study based on responses from 300 culture, HR and internal-communications practitioners.
- Built a roster with prior leadership experience at organizations including Merck and Google.

## Latest updates

- **2026-09** — Published four practitioner mindsets from the Culture at Work Study: Blocked Advocates, Culture Activators, Strategic Believers and Reluctant Realists.
- **2026-08** — Released the Culture at Work Study, a benchmark drawn from 300 culture, HR and internal-communications practitioners.
- **2026-05** — Ann Melinger and ICology founder Chuck Gose discussed the study's premise that culture is shaped by leadership, systems and incentives.
- **2025-03** — Published a five-step culture framework - listen, align, define, embed and sustain - for life-sciences organizations.
- **2025-02** — Rebranded Brilliant Ink as bink. and narrowed the firm's positioning around culture and change communication in life sciences.

## Links

- Website: https://thinkbink.com
- LinkedIn: https://www.linkedin.com/company/thinkbink

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Profile page: https://yespress.io/bink
Published by YesPress — https://yespress.io
Last updated: 2026-09-23