# Bing Chen

> Bing Chen is the co-founder and CEO of Gold House, a cultural platform supporting Asian Pacific creators and entrepreneurs through community, cultural consultation, audience campaigns, and investment. A former YouTube global head of creator development and management, he also works through AU Holdings and co-founded the multicultural film investment group AUM Group.

- **Role:** Co-founder and CEO at Gold House
- **Organizations:** Gold House, AU Holdings, AUM Group, YouTube (formerly), Google (formerly)
- **From:** Knoxville, United States
- **Nationality:** American
- **Education:** Bachelor of Arts; creative writing, University of Pennsylvania
- **Known for:** Helped globalize YouTube’s Partner Program and co-created its creator rewards system, including Gold and Silver Play Buttons., Co-founded Gold House and helped develop its Gold Open audience campaigns., Forbes 30 Under 30 honoree, 2014.

## Career timeline

- **2010-2014** — Worked on YouTube creator programs, becoming Global Head of Creator Development and Management.
- **2014** — Named to Forbes 30 Under 30.
- **2018** — Co-founded Gold House; Gold Open organized audience support for Crazy Rich Asians.
- **2020** — Co-founded AUM Group with partners including Nina Yang Bongiovi, Kevin Lin, and Michael Chow.
- **2022** — Inducted into the American Advertising Federation Advertising Hall of Achievement.
- **2023** — Gold House expanded into Asia through Singapore.
- **2025** — Named an Elevate Prize winner.
- **2026** — Gold House launched Gold House Studios and announced a partnership with United Talent Agency.

## Achievements

- Helped globalize YouTube’s Partner Program and co-created its creator rewards system, including Gold and Silver Play Buttons.
- Co-founded Gold House and helped develop its Gold Open audience campaigns.
- Forbes 30 Under 30 honoree, 2014.
- American Advertising Federation Advertising Hall of Achievement inductee and Jack Averett Volunteer Spirit Award recipient, 2022.
- Elevate Prize winner, 2025.

## Latest updates

- **2026-10** — United Talent Agency announced a dedicated partnership with Gold House focused on commercial and creative connections between Hollywood and Asia.
- **2026-07** — Gold House launched Gold House Studios, led by Christine Yi and Brian Nemes, with projects including Akiya.
- **2026-01** — Appeared on the AAIM High Podcast to discuss Gold House and his career.

## Links

- Website: https://goldhouse.org/
- LinkedIn: https://www.linkedin.com/in/bingchen
- Twitter/X: https://x.com/bingchen
- Instagram: https://www.instagram.com/bingchen/
- Facebook: https://www.facebook.com/bingchen

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Profile page: https://yespress.io/bing-chen
Published by YesPress — https://yespress.io
Last updated: 2026-10-21