# Billy Marshall

> Billy Marshall is the co-founder and CEO of ServiceTrade, a software company serving commercial fire protection and mechanical contractors. A former Red Hat product and sales leader and rPath founder, he writes and speaks about recurring service revenue, customer communication, and technician productivity. He returned as ServiceTrade CEO in October 2026 after two years as a strategic advisor.

- **Role:** Co-founder and CEO at ServiceTrade
- **Organizations:** ServiceTrade, rPath, Red Hat, IBM, General Electric, DunnWell
- **Education:** Aerospace engineering degree, highest honors, Georgia Institute of Technology, MS in Engineering, Massachusetts Institute of Technology, MS in Management, MIT Sloan School of Management
- **Known for:** Co-founded ServiceTrade, which reported more than 1,300 contractor customers in October 2026., Led ServiceTrade through its December 2021 $85 million growth investment., Authored The Digital Wrap and co-authored Money for Nothing.

## Career timeline

- **Before 1998** — Began his career at General Electric and later worked at IBM.
- **1998** — Joined Red Hat in November; subsequently led product marketing and North America sales.
- **2005** — Co-founded rPath with fellow Red Hat veterans.
- **2012** — Co-founded ServiceTrade with Brian Smithwick on September 26, building on technology developed at DunnWell.
- **2016** — Published The Digital Wrap.
- **2018** — Co-authored Money for Nothing with Shawn Mims.
- **2020** — ServiceTrade brought on Frontier Growth as an investment partner.
- **2021** — ServiceTrade announced an $85 million growth investment led by JMI Equity on December 6.
- **2024** — Moved from CEO to strategic advisor in July as William Chaney became CEO.
- **2026** — Returned as ServiceTrade CEO, effective October 12.

## Achievements

- Co-founded ServiceTrade, which reported more than 1,300 contractor customers in October 2026.
- Led ServiceTrade through its December 2021 $85 million growth investment.
- Authored The Digital Wrap and co-authored Money for Nothing.
- Earned an aerospace engineering degree with highest honors from Georgia Tech and two graduate degrees from MIT.

## Latest updates

- **2026-10** — Returned as CEO on October 12. ServiceTrade also announced an organizational restructuring and plans to expand AI across the commercial service lifecycle.
- **2025-06** — ServiceTrade published an NFPA interview with Paul Giannamore discussing scheduling, customer value, and technology.
- **2025-03** — ServiceTrade announced sponsorship of the Heavy Metal Summer Experience; Marshall endorsed the program’s trade career mission.

## Links

- Website: https://servicetrade.com/
- LinkedIn: https://www.linkedin.com/in/billymarshall

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Profile page: https://yespress.io/billy-marshall
Published by YesPress — https://yespress.io
Last updated: 2026-10-25