# Bill Wise

> Bill Wise is the co-founder and CEO of Mediaocean, an advertising software company formed from the merger of MediaBank and Donovan Data Systems. A CPA by training, he held leadership roles at DoubleClick, MaxOnline, Didit, Right Media, and Yahoo before leading Mediaocean’s expansion into campaign optimization, creative technology, and measurement through acquisitions including 4C, Flashtalking, and Innovid.

- **Role:** Co-Founder & CEO at Mediaocean
- **Organizations:** Mediaocean, MediaBank, Yahoo, Right Media, Didit, MaxOnline, DoubleClick, Arthur Andersen, Click Ventures, Superpowers Podcast
- **Education:** BS in Accounting and Business, University at Albany, SUNY
- **Known for:** Named EY New York Entrepreneur Of The Year in technology in 2013., Recognized in the University at Albany Alumni Association’s 2013 Excellence in Business awards., Named 2024 CEO of the Year by the Tech Ascension Awards.

## Career timeline

- **1994** — Graduated from the University at Albany with a BS.
- **1990s** — Worked at Arthur Andersen before joining DoubleClick in financial analysis.
- **1998** — Worked in investor relations during DoubleClick’s IPO.
- **2000s** — Held leadership positions at MaxOnline and Didit before becoming president of Right Media.
- **2007** — Helped lead Right Media into its acquisition by Yahoo; subsequently oversaw advertising platforms at Yahoo.
- **2010** — Became CEO of MediaBank.
- **2012** — Became CEO of Mediaocean following the completed merger of MediaBank and Donovan Data Systems, announced in 2011.
- **2020** — Led Mediaocean during its acquisition of 4C.
- **2021** — Led Mediaocean during its acquisition of Flashtalking and investment from CVC and TA.
- **2025** — Mediaocean completed its acquisition of Innovid on February 13.
- **2026** — Outlined an infrastructure-centered AI strategy; Mediaocean introduced NIVO AI.

## Achievements

- Named EY New York Entrepreneur Of The Year in technology in 2013.
- Recognized in the University at Albany Alumni Association’s 2013 Excellence in Business awards.
- Named 2024 CEO of the Year by the Tech Ascension Awards.
- Led Mediaocean from its 2012 merger through acquisitions including 4C, Flashtalking, and Innovid.

## Latest updates

- **2026-09** — Innovid, part of Mediaocean, announced integration of NIVO with Meta’s advertising MCP server for conversational campaign workflows.
- **2026-06** — Mediaocean introduced NIVO AI.
- **2026-05** — Wise published an argument that advertising’s AI future depends on connected, accountable infrastructure.
- **2026-05** — Mediaocean announced Iván Markman as president and COO, reporting to Wise.
- **2025-02** — Mediaocean completed the Innovid acquisition and combined it with Flashtalking.

## Links

- Website: https://www.mediaocean.com/
- LinkedIn: https://www.linkedin.com/in/billwise/
- Twitter/X: https://x.com/billwise

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Profile page: https://yespress.io/bill-wise
Published by YesPress — https://yespress.io
Last updated: 2026-10-21