# Bill Staley

> Bill Staley is the Pittsburgh-based CEO and co-founder of FoodSocial, a recipe community and marketplace built to connect food creators, brands, and home cooks. After co-founding Primal Palate with his wife, Hayley, writing several cookbooks, developing recipe tools, and launching an organic spice line, Staley turned the frustrations of working as both creator and brand operator into a new platform designed around durable community, contextual commerce, and creator compensation.

- **Role:** CEO and Co-founder at FoodSocial
- **Organizations:** FoodSocial, Primal Palate
- **Education:** Penn State University
- **Known for:** Co-founded two creator-led food businesses, Primal Palate and FoodSocial., Co-authored several Paleo cookbooks, including Make It Paleo, Gather and The 30 Day Guide to Paleo Cooking., Helped expand Primal Palate from a recipe blog into publishing, interactive meal-planning tools and an organic spice line.

## Career timeline

- **2010** — Met Hayley Staley and, three months after they began dating, launched the recipe venture that became Primal Palate.
- **2011** — Co-authored Make It Paleo and developed Primal Palate as a recipe and publishing business.
- **2013** — Primal Palate offered interactive recipe saving, meal planning and shopping-list tools alongside three cookbooks in print.
- **2015** — Expanded Primal Palate into consumer packaged goods with organic spice blends.
- **2018** — Moved Primal Palate into a larger Pittsburgh-area storefront with room for offices, inventory and a test kitchen.
- **2021** — Launched FoodSocial after years of developing recipe technology and observing the disconnect among creators, brands and home cooks.
- **2023** — Described FoodSocial's model and early growth publicly while beginning the company's first fundraising process.
- **2025** — Announced FoodSocial's iOS app and a recipe Mini integrated into Shopify's Shop app.
- **2026** — Shared that FoodSocial's Shop integration had grown past 12,000 creator-made recipes and 5,000 marketplace products.

## Achievements

- Co-founded two creator-led food businesses, Primal Palate and FoodSocial.
- Co-authored several Paleo cookbooks, including Make It Paleo, Gather and The 30 Day Guide to Paleo Cooking.
- Helped expand Primal Palate from a recipe blog into publishing, interactive meal-planning tools and an organic spice line.
- Built FoodSocial as a three-sided recipe platform for creators, brands and home cooks.
- Launched FoodSocial on iOS and integrated its recipe experience into Shopify's Shop app.
- Finished fourth in the Street Modified FWD class at the 2021 SCCA Solo Nationals, driving a 1990 Honda Civic.

## Latest updates

- **2026-07** — Pitched FoodSocial at Happy Wellness Group Demo Day during New York Tech Week and invited investors, creators and CPG brands to join the platform.
- **2026-07** — Reported that FoodSocial's second Grillin' and Chillin' campaign produced more than 110 recipes, including 80 videos, across four sponsoring brands.
- **2026-06** — Shared that FoodSocial's Shopify Shop app experience had surpassed 12,000 creator-made recipes and 5,000 marketplace products.
- **2026-04** — Reported that the third annual Recipe Rumble involved six brands, 40 creators and 290 new shoppable recipes and videos.
- **2025-11** — Explained FoodSocial's community, commerce and creator-compensation model in a Net Influencer interview.
- **2025-10** — FoodSocial announced its Recipe Mini in Shopify's Shop app, bringing the platform's creator recipes into a personalized commerce experience.

## Links

- Website: https://foodsocial.io/user/bill/
- LinkedIn: https://www.linkedin.com/in/billstaley
- Twitter/X: https://twitter.com/foodsocial_io
- Instagram: https://instagram.com/foodsocial.io
- Facebook: https://www.facebook.com/FoodSocial.io/
- TikTok: https://www.tiktok.com/@foodsocial.io

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Profile page: https://yespress.io/bill-staley
Published by YesPress — https://yespress.io
Last updated: 2026-08-22