# Bill Schuh

> Bill Schuh is the Chief Executive Officer of Firstup, the intelligent workforce communication platform built to reach, inform, and activate every employee from deskless frontline workers to corporate HQ. A Princeton-educated SaaS veteran, Schuh has spent three decades scaling enterprise software companies through IPOs and billion-dollar revenue milestones — from Sunrun to Medallia to Anaplan — before taking the helm at Firstup in June 2025 to lead the company's next chapter of growth.

- **Role:** CEO at Firstup
- **Organizations:** Firstup, Anaplan, Medallia, Sunrun, Callidus Software, Hambrecht & Quist
- **Nationality:** American
- **Education:** Bachelor of Arts, History, Princeton University
- **Known for:** Scaled Anaplan from $450 million to over $1 billion in annual recurring revenue as CRO, Built Anaplan into a 'Rule of 55' market leader during his tenure, Helped Sunrun scale to approximately $500 million run rate and achieve a successful IPO

## Career timeline

- **1997** — Graduated from Princeton University with a BA in History
- **1997-2000** — Early career at Hambrecht & Quist, a technology-focused investment bank
- **~2000-2007** — Seven years at Callidus Software in sales and sales leadership, including managing the EMEA business
- **~2007-2014** — Seven years at Sunrun as Chief Sales Officer, overseeing sales, channels, and field marketing; helped scale revenue to ~$500M run rate and led company to IPO
- **~2014-2018** — Four years at Medallia as EVP, Global Industry Sales; helped lead the company to a successful public offering
- **2021** — Appointed Chief Revenue Officer at Anaplan; managed global go-to-market organization and partnership ecosystem
- **2021-2024** — At Anaplan as CRO, drove revenue growth from $450M to over $1B ARR and built a 'Rule of 55' market leader
- **2025-06** — Named Chief Executive Officer of Firstup, succeeding founder Nicole Alvino who became Chairwoman of the Board

## Achievements

- Scaled Anaplan from $450 million to over $1 billion in annual recurring revenue as CRO
- Built Anaplan into a 'Rule of 55' market leader during his tenure
- Helped Sunrun scale to approximately $500 million run rate and achieve a successful IPO
- Helped lead Medallia to a successful public offering as EVP Global Industry Sales
- Appointed CEO of Firstup to lead the company's next phase of growth in workforce orchestration
- Led go-to-market teams across multiple billion-dollar enterprise SaaS organizations

## Latest updates

- **2025-06** — Named CEO of Firstup, succeeding founder Nicole Alvino
- **2025-09** — Firstup expanded executive leadership team under Schuh's direction to accelerate global growth and deepen customer impact
- **2025-12** — Firstup delivered Q4 2025 platform release with deeper personalization and engagement capabilities under Schuh's leadership

## Links

- Website: https://firstup.io
- LinkedIn: http://www.linkedin.com/in/bill-schuh
- Facebook: https://facebook.com/firstup.io/

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Profile page: https://yespress.io/bill-schuh
Published by YesPress — https://yespress.io
Last updated: 2026-05-17