# Bill Rossell

> Bill Rossell is the chief executive officer of LB Capital, where he helps founder-led roofing and home service businesses improve operations, grow profitably and prepare for potential sales. Based in Chester Springs, Pennsylvania, he previously held leadership roles at Home Service Freedom, 1SEO, YP.com and 1&1 Internet. His earlier experience includes six years in the U.S. Navy on nuclear-powered submarines.

- **Role:** Chief Executive Officer at LB Capital, LLC
- **Organizations:** LB Capital, LLC, Home Service Freedom, 1SEO Digital Agency, YP.com, 1&1 Internet, United States Navy
- **Education:** Northeastern University
- **Known for:** Appointed CEO of LB Capital in November 2023., Led client relations and later sales at 1SEO., Delivered operational and marketing guidance through industry podcasts, conferences and webinars.

## Career timeline

- **—** — Served six years in the U.S. Navy on nuclear-powered submarines; later attended Northeastern University and worked in restaurants.
- **—** — Moved from print Yellow Pages into internet marketing; held leadership roles at YP.com and 1&1 Internet.
- **2018** — As 1SEO vice president of client relations, was announced as a keynote speaker for the Super Marketing Conference in Boston.
- **—** — Subsequently served as chief sales officer at 1SEO and chief operating officer at Tommy Mello’s Home Service Freedom.
- **2023-11-08** — Appointed chief executive officer of LB Capital.
- **2025-07** — Presented LB Capital’s scaling and operational approach in a Hatch webinar.
- **2026-04-28** — Featured on The Kee To Growth discussing profitable growth, branding, marketing partnerships and operations.
- **2026-06-30** — Appeared with Lance Bachmann and Kelly Mesaris on Build It To Sell It to discuss the platform’s development.

## Achievements

- Appointed CEO of LB Capital in November 2023.
- Led client relations and later sales at 1SEO.
- Delivered operational and marketing guidance through industry podcasts, conferences and webinars.
- LB Capital announced the sale of portfolio business Munz Roofing and Siding to Alloy Roofing in February 2025 during his CEO tenure.

## Latest updates

- **2026-06** — Joined Lance Bachmann and Kelly Mesaris on a June 30 Build It To Sell It podcast episode about LB Capital’s growth and operational demands.
- **2026-04** — Appeared on The Kee To Growth on April 28 to discuss scaling trades businesses.
- **2026-01** — Appeared on Victor Rancour’s Scale With Speed podcast on January 27 to discuss training and knowledge-sharing in the trades.

## Links

- Website: https://lbachmanncapital.com/
- LinkedIn: https://www.linkedin.com/in/billrossell/
- Facebook: https://www.facebook.com/bill.rossell.3

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Profile page: https://yespress.io/bill-rossell
Published by YesPress — https://yespress.io
Last updated: 2026-10-09