# Bill McBride

> Bill McBride is the Co-Founder, President & CEO of Active Wellness, a San Francisco-based fitness center design and management company. With nearly four decades in the fitness industry - starting at age 18 selling health club memberships - he co-founded Active Wellness in 2013 after a decade-long run as President and COO of Club One. He also runs BMC3, his consulting and coaching firm, and has served as Chairman of the IHRSA Board of Directors. Named an ATN Power Player of 2024, McBride is an internationally recognized speaker, author, and advisor shaping the future of fitness delivery through medical integration, digital hybridization, and community-centered wellness.

- **Role:** Co-Founder, President & CEO at Active Wellness
- **Organizations:** Active Wellness, BMC3 (Bill McBride Consulting/Coaching/Club Management), IHRSA (former Chairman of the Board), Medical Wellness Association, Medical Fitness Network, Club Industry Advisory Board, Club Solutions Advisory Board, ACSM Facility Standards & Guidelines 5th Edition Committee
- **From:** North Carolina, United States
- **Nationality:** American
- **Education:** Bachelor of Science in Business Administration, concentration in Marketing, East Carolina University
- **Known for:** Named ATN Power Player of 2024 by Athletech News, Named one of Top 25 Consumer HealthTech Executives of 2020 by The Healthcare Technology Report, Served as Chairman of the IHRSA Board of Directors

## Career timeline

- **1986** — Entered the fitness industry professionally
- **1986-early career** — Started selling health club memberships at age 18 while in college
- **pre-2003** — Senior Vice President of Sales and Business Development at Sport and Health, McLean, Virginia
- **2003** — Joined Club One as Vice President of Commercial Clubs
- **2006** — Promoted to Chief Operating Officer (COO) at Club One
- **2010** — Received President title at Club One
- **2011** — Joined Zuberance Advisory Board
- **2013** — Left Club One as President and COO after a decade; departure described as mutual and amicable
- **2013** — Co-founded Active Wellness LLC with Jill Kinney and Carey White
- **2013** — Founded BMC3 (Bill McBride Consulting/Coaching/Club Management) at FitLife Summer Conference in Bend, Oregon
- **2015** — Active Wellness announced acquisition of majority of Club One's assets
- **2015** — Announced partnership with St. Joseph Health system serving 3.7 million patients annually
- **Ongoing** — Served as Chairman of the IHRSA Board of Directors
- **2020** — Named one of The Healthcare Technology Report's Top 25 Consumer HealthTech Executives
- **2024** — Named ATN Power Player of 2024 by Athletech News

## Achievements

- Named ATN Power Player of 2024 by Athletech News
- Named one of Top 25 Consumer HealthTech Executives of 2020 by The Healthcare Technology Report
- Served as Chairman of the IHRSA Board of Directors
- Served as President of MACMA (Mid-Atlantic Club Management Association)
- Active Wellness has designed 150+ commercial fitness centers, community centers, medical fitness centers, and corporate fitness centers
- Co-founded Active Wellness and grew it to 1,100+ employees
- Secured landmark partnership between Active Wellness and St. Joseph Health, a non-profit healthcare system serving 3.7 million people annually
- Co-founded BMC3, a multi-faceted consulting, coaching, and club management firm
- Completed Tony Robbins Business Mastery Course
- Internationally recognized speaker and presenter at IHRSA conventions and major fitness industry conferences

## Latest updates

- **2024** — Named ATN Power Player of 2024 by Athletech News, recognized as one of 50 most influential executive leaders in fitness and wellness
- **2023** — Active Wellness continues to operate with 1,100+ employees across fitness center management, design, and consulting
- **2022** — Featured as partner testimonial at IHRSA 2022, appearing in IHRSA Live Studio video
- **2020** — Named Top 25 Consumer HealthTech Executive by The Healthcare Technology Report

## Links

- Website: https://activewellness.com
- LinkedIn: https://www.linkedin.com/in/billmcbride/
- Twitter/X: https://twitter.com/youractiveteam
- Facebook: https://facebook.com/TeamActiveWellness/

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Profile page: https://yespress.io/bill-mcbride
Published by YesPress — https://yespress.io
Last updated: 2026-05-30