# Bigtincan

> Bigtincan develops enterprise sales enablement software that connects approved content, training, coaching, buyer engagement and AI assistance. Founded in Sydney in 2011, with its US base in Waltham, Massachusetts, it was acquired by Vector Capital in April 2025 and combined with Showpad in October 2025; the combined business operates under the Showpad brand.

- **Founded:** 2011
- **Headquarters:** Waltham, United States
- **Founders:** David Keane (Co-founder and former CEO), Geoff Cohen (Co-founder and CFO (deceased))
- **Products:** Bigtincan Content / Hub, Bigtincan Readiness / Brainshark, Bigtincan Engagement, Genie Assistant, RolePlayAI
- **Notable:** Listed on the ASX in March 2017, then taken private in April 2025., Named to Fast Company’s 2023 World’s Most Innovative Companies list, as recorded in the company history., Five consecutive years as a leader in Aragon Research’s Sales Enablement Platforms Globe, according to the 2025 merger announcements.

## Products & services

- **Bigtincan Content / Hub** — Approved sales content discovery, distribution, personalization, permissions, mobile and offline access, and usage analytics.
- **Bigtincan Readiness / Brainshark** — Training content authoring, learning paths, assessments, coaching and readiness scorecards; Brainshark joined through the 2021 acquisition.
- **Bigtincan Engagement** — Buyer-facing content sharing, virtual meetings and digital sales rooms with engagement measurement.
- **Genie Assistant** — AI assistance for company-content questions, drafting, analytics queries and assembling buyer-specific digital sales rooms.
- **RolePlayAI** — AI buyer simulations for sales practice and feedback; the November 2025 update added conversational interruption and removed push-to-talk waiting.
- **AuthoringAI** — AI-assisted creation and localization of training material, narration and related learning assets.
- **GenieAI Deep Research** — Multi-section research reports using approved internal material and configurable external web resources; included with Genie Assistant Pro.

## Achievements

- Listed on the ASX in March 2017, then taken private in April 2025.
- Named to Fast Company’s 2023 World’s Most Innovative Companies list, as recorded in the company history.
- Five consecutive years as a leader in Aragon Research’s Sales Enablement Platforms Globe, according to the 2025 merger announcements.
- Recipient of the 2024 Aragon Research Innovation Award for Sales AI, according to the merger closing announcement.

## Latest updates

- **2025-04** — Vector Capital completed the Bigtincan acquisition on April 23; the company became privately held.
- **2025-08** — Vector announced an agreement to acquire Showpad and combine it with Bigtincan.
- **2025-10** — The Showpad transaction closed on October 30. Apratim Purakayastha became CEO of the combined business, operating under the Showpad brand.
- **2025-11** — Fall release introduced GenieAI Deep Research, more natural RolePlayAI conversations, unified access and digital sales room commenting.
- **—** — In 2026, Showpad’s current company history describes a new AI-native revenue effectiveness platform and brand focused on complex field-selling organizations; exact launch month is not specified.

## Links

- Website: https://www.bigtincan.com/
- LinkedIn: https://www.linkedin.com/company/bigtincan
- Twitter/X: https://twitter.com/bigtincan
- YouTube: https://www.youtube.com/@bigtincanofficial
- Facebook: https://www.facebook.com/Bigtincan

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Profile page: https://yespress.io/bigtincan
Published by YesPress — https://yespress.io
Last updated: 2026-10-02