# Big Picture Media

> Big Picture Media is a New York-founded boutique entertainment and event publicity agency that builds tailored media campaigns for musicians, festivals, films, nonprofits, brands and cultural projects. Founder Dayna Ghiraldi-Travers started the firm in 2007, and its practical distinction is unusually hands-on angle-finding: the team studies the work, identifies the human story and then pitches the journalists, broadcasters and digital outlets most likely to care.

- **Founded:** 2007
- **Headquarters:** New York, United States
- **Founders:** Dayna Ghiraldi-Travers (Founder and CEO)
- **Products:** Artist and release publicity, Festival and event publicity, Film and soundtrack publicity, Branding and digital marketing, Brand, lifestyle and nonprofit publicity
- **Notable:** Built an initial client roster including Thrice, Circa Survive and City and Colour within three months of launching in 2007., Secured client appearances across major national outlets and television programs including late-night and network news shows., Maintained To Write Love on Her Arms as a long-tenured client relationship dating to the founder's pre-BPM career.

## Products & services

- **Artist and release publicity** — National campaigns for artists, albums, singles and tours across television, print, online media, radio and podcasts.
- **Festival and event publicity** — Media strategy, press outreach, credential coordination and buzz-building for festivals, cultural events and live experiences.
- **Film and soundtrack publicity** — Campaigns for films, premieres, scores and soundtracks, including projects connected with Sony Classical and major film releases.
- **Branding and digital marketing** — Visual-aesthetic guidance, social-media audits, message alignment and digital campaign support added as the agency broadened its offer.
- **Brand, lifestyle and nonprofit publicity** — Tailored campaigns for clothing, hospitality, food and beverage, technology, nonprofits and consumer brands when the team sees an authentic fit.

## Achievements

- Built an initial client roster including Thrice, Circa Survive and City and Colour within three months of launching in 2007.
- Secured client appearances across major national outlets and television programs including late-night and network news shows.
- Maintained To Write Love on Her Arms as a long-tenured client relationship dating to the founder's pre-BPM career.
- Expanded beyond alternative music into film scores, festivals, nonprofits, fashion, food and beverage, hospitality and branded projects.
- Kept staff employed without pay cuts or furloughs during the first pandemic year while moving campaigns and internships online.
- Promoted Natalie Schaffer to vice president and Becky Kovach to director of publicity in 2025 after more than a decade each with the agency.
- Reported more than five national magazine covers, multiple national morning-news performances and coverage in major music and culture outlets for Becky Kovach's clients across 2024 and 2025.

## Latest updates

- **2025-10** — The agency promoted Natalie Schaffer to vice president and Becky Kovach to director of publicity, and added Los Angeles-based publicist Liz Wiltshire.
- **2025-10** — BPM said Schaffer's remit was expanding into events, technology, hospitality, food and beverage, hotels, Broadway, influencers and books.
- **2024-08** — Ghiraldi-Travers said the agency was handling Sum 41's final album, Deryck Whibley's memoir and Emo Nite's tenth-anniversary campaign.

## Links

- Website: https://bigpicturemediaonline.com
- LinkedIn: https://www.linkedin.com/company/big-picture-media
- Twitter/X: https://twitter.com/bigpicturenyc
- Instagram: https://www.instagram.com/bigpicturemedia/
- Facebook: https://www.facebook.com/BigPictureMedia/

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Profile page: https://yespress.io/big-picture-media
Published by YesPress — https://yespress.io
Last updated: 2026-09-21