# Big Hype Marketing

> Big Hype Marketing is an Orange County creative agency founded by Julie Leffler in 2015 out of her earlier public-relations firm. Its compact team combines brand strategy, design, websites, content production, social management, paid media, influencer work, SEO and PR for growing companies, professional-services firms, consumer brands and public personalities. The clearest public evidence of its model is in its own case studies: channel-specific creative for Pei Wei, a full commerce system for Coachella's Best Organic Dates and a personality-led brand platform for chef Aarti Sequeira.

- **Founded:** 2015
- **Headquarters:** Newport Beach, United States
- **Founders:** Julie Leffler (Founder, President and Creative Director)
- **Team size:** Approximately 13 employees; LinkedIn lists 11-50.
- **Products:** Brand strategy and identity, Website design and development, Social media and content, Demand generation, Public relations and launches
- **Notable:** Self-reported growth of Pei Wei's Instagram audience from 12,000 to more than 16,000 in one year, with Instagram engagement up 107% and Twitter engagement up 132%., Self-reported increase in Coachella's Best Organic Dates online monthly revenue from roughly $4,000 to as much as $40,000, alongside follower growth from 227 to 2,200., Self-reported growth of Aarti Sequeira's Instagram from 69,700 to 318,000 followers and Facebook from 68,000 to 323,000 as of February 2023.

## Products & services

- **Brand strategy and identity** — Brand analysis, market research, positioning, naming, messaging, logos, guidelines and collateral.
- **Website design and development** — Custom UI/UX, copy and development, including WordPress for service businesses and Shopify for commerce brands.
- **Social media and content** — Platform strategy, account management, community management, copy, photography, video, influencer work and advertising.
- **Demand generation** — SEO, generative-engine optimization, PPC, email marketing, digital advertising and analytics.
- **Public relations and launches** — PR strategy, media relations, event marketing, collaborations and product-launch support rooted in the founder's PR background.
- **Mini professional video shoots** — A packaged content-production offer intended to make recurring video easier for small and mid-sized brands.

## Achievements

- Self-reported growth of Pei Wei's Instagram audience from 12,000 to more than 16,000 in one year, with Instagram engagement up 107% and Twitter engagement up 132%.
- Self-reported increase in Coachella's Best Organic Dates online monthly revenue from roughly $4,000 to as much as $40,000, alongside follower growth from 227 to 2,200.
- Self-reported growth of Aarti Sequeira's Instagram from 69,700 to 318,000 followers and Facebook from 68,000 to 323,000 as of February 2023.
- Julie Leffler was nominated for Orange County Business Journal Women of the Year four consecutive years, according to the agency; Big Hype appeared among 2024 nominees.

## Latest updates

- **2025-10** — Chapman University published an intern's account of the agency's hybrid team, hands-on client shoots and audience-analysis work.
- **2024-09** — Big Hype Marketing was listed among the Orange County Business Journal's 2024 Women in Business Awards nominees.
- **2023-02** — The agency's Aarti Sequeira case study reported major audience growth across Instagram, Facebook and Twitter as of February 2023.

## Links

- Website: https://bighypemarketing.com/
- LinkedIn: https://www.linkedin.com/company/big-hype-marketing
- Instagram: https://www.instagram.com/bighypemarketing/
- Facebook: https://www.facebook.com/BigHypeMarketing
- TikTok: https://www.tiktok.com/@bighypemarketing

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Profile page: https://yespress.io/big-hype-marketing
Published by YesPress — https://yespress.io
Last updated: 2026-09-16