# BIG FISH PR

> BIG FISH PR is an independent Boston public relations agency founded in 1999 by David Gerzof Richard. It helps consumer and enterprise brands turn product launches, corporate milestones, executive ideas, and technical work into earned media. Its specialty is the coordinated news moment: clarify the narrative, prepare reporters early, equip them with access and assets, then use reviews, follow-up angles, awards, and thought leadership to extend the story.

- **Founded:** 1999
- **Headquarters:** Boston, United States
- **Founders:** David Gerzof Richard (Founder and CEO)
- **Products:** Earned media and media relations, Product and company launches, Corporate communications, Reputation and crisis management, GEO and AI-search visibility
- **Notable:** Named a Spring 2025 Clutch Global Award winner in public relations, its third consecutive year receiving the recognition., Reported 30,785 press hits and 81 billion impressions across 56 months of Ring work., Generated more than 700 Formlabs press hits in 2024, including 66 tier-one placements, while reporting a 47% share-of-voice increase.

## Products & services

- **Earned media and media relations** — Inbound and outbound press management, targeted pitching, journalist briefings, product reviews, news distribution, and coverage analysis.
- **Product and company launches** — Launch strategy, messaging, embargoed outreach, product seeding, press events, reviews, and post-launch momentum programs.
- **Corporate communications** — Corporate narratives, funding and IPO communications, executive visibility, thought leadership, awards, speaking programs, and media training.
- **Reputation and crisis management** — Issues planning, message discipline, media response, and immediate crisis support.
- **GEO and AI-search visibility** — Earned-media programs intended to strengthen the trusted digital footprint used by search engines and AI answer systems.

## Achievements

- Named a Spring 2025 Clutch Global Award winner in public relations, its third consecutive year receiving the recognition.
- Reported 30,785 press hits and 81 billion impressions across 56 months of Ring work.
- Generated more than 700 Formlabs press hits in 2024, including 66 tier-one placements, while reporting a 47% share-of-voice increase.
- Generated 237 press hits and 1.12 billion reported impressions in one month for the Charlotte sea-turtle harness collaboration.
- Generated 29 press hits and 350 million reported impressions for the three-month Blink Mini 2 launch campaign.
- Generated 16 press hits and 922 million reported impressions for the three-month ASUS ROG Ally campaign.
- A verified Coils to Locs client review attributed a 54% rise in media attention, a 36% rise in hospital partnerships, and revenue growth of slightly more than 300% during the engagement.

## Latest updates

- **2026-06** — Published an expanded positioning around earned media, generative engine optimization, and visibility in AI-driven search.
- **2026-03** — Added a consumer-electronics case study for headphones that convert into a speaker.
- **2025-11** — Supported the launch of Ring founder Jamie Siminoff's book, *Ding Dong*, extending the agency's longest-running client relationship.
- **2025-06** — Named a Spring 2025 Clutch Global Award winner in public relations for a third consecutive year.
- **2025-04** — Published a retrospective on helping DoorBot rebrand as Ring and continuing as agency of record after Amazon's acquisition.

## Links

- Website: https://bigfishpr.com
- LinkedIn: https://www.linkedin.com/company/bigfishpr
- Twitter/X: https://twitter.com/bigfishpr
- Instagram: https://instagram.com/bigfishpr/
- Facebook: https://www.facebook.com/bigfishcomm

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Profile page: https://yespress.io/big-fish-pr
Published by YesPress — https://yespress.io
Last updated: 2026-09-20