# Bhavna Wadhwa

> Bhavna Wadhwa is the chief marketing officer and an executive leadership team member at Zafin, where she translates complex banking infrastructure, product-and-pricing technology, and governed AI into conversations about customer value, trust, and accountable execution. Her two-decade career began in software engineering, moved through an MBA and management consulting, and progressed through transformation roles before she became Zafin's CMO in April 2024.

- **Role:** Chief Marketing Officer at Zafin
- **Organizations:** Zafin, PwC Canada, Deloitte Digital, Deloitte, ModiViz Business System Modeling Solutions, Exiom Technologies, Tata Consultancy Services, Infosys, University of British Columbia, Council of Canadian Innovators
- **Education:** Master of Business Administration (MBA), The University of British Columbia, Bachelor of Engineering, The NorthCap University
- **Known for:** Advanced from software engineering to the executive leadership team of a financial-technology company over a two-decade career., Became Chief Marketing Officer of Zafin in April 2024 after leading transformation and marketing delivery roles inside the company., Co-authored the 2011 Deloitte publication on managing the mobile labour 'people supply chain.'

## Career timeline

- **2006-2007** — Worked as a software engineer at Infosys.
- **2007-2008** — Worked as an associate systems engineer at Tata Consultancy Services.
- **2008-2010** — Completed an MBA at the University of British Columbia and served as president of the MBA Consulting Club.
- **2009-2010** — Worked on business strategy and process-design assignments at Exiom Technologies and ModiViz; a Mitacs project lists her as a student researcher on work-system modeling at UBC.
- **2010-2012** — Joined Deloitte as a consultant.
- **2012-2015** — Advanced to senior consultant at Deloitte.
- **2015-2017** — Served as a manager at Deloitte.
- **2017-2021** — Served as a senior manager at Deloitte Digital.
- **2021-2022** — Worked as a director at PwC Canada.
- **2022-2023** — Joined Zafin as vice president of transformation.
- **2023-2024** — Became senior vice president for enterprise transformation and marketing delivery at Zafin.
- **2024-present** — Serves as Zafin's chief marketing officer and a member of its executive leadership team.

## Achievements

- Advanced from software engineering to the executive leadership team of a financial-technology company over a two-decade career.
- Became Chief Marketing Officer of Zafin in April 2024 after leading transformation and marketing delivery roles inside the company.
- Co-authored the 2011 Deloitte publication on managing the mobile labour 'people supply chain.'
- Helped launch Zafin's Banking Blueprints podcast and voiced its inaugural episode in January 2024.
- Opened and moderated sessions at Zafin's 2026 North American Banking Leadership Summit.
- Contributed to a 2026 TheFutureEconomy.ca article about Canadian banks and the platform economy.
- Completed the Council of Canadian Innovators' Innovation Governance Program, Level 1, in March 2026.
- Served as president of the MBA Consulting Club while studying at the University of British Columbia.

## Latest updates

- **2026-08** — Publicly framed Zafin's AIOS launch around governed agentic work, emphasizing authorization, controls, cost, and proof rather than autonomy alone.
- **2026-06** — Zafin launched AIOS, an orchestration and control platform for agentic work in regulated institutions.
- **2026-06** — Published reflections on the difference between customer experiences that are merely correct and those that feel personally relevant.
- **2026-03** — Opened and moderated sessions at Zafin's North American Banking Leadership Summit and published a post-event essay about candour, customer loyalty, and clearer priorities.
- **2026-03** — Completed Level 1 of the Council of Canadian Innovators' Innovation Governance Program.
- **2026-02** — Contributed to a TheFutureEconomy.ca article arguing that Canadian banks should power digital ecosystems rather than participate only at the edge.

## Links

- Website: https://zafin.com
- LinkedIn: https://www.linkedin.com/in/bhavnawadhwa

---

Profile page: https://yespress.io/bhavna-wadhwa
Published by YesPress — https://yespress.io
Last updated: 2026-08-24