# Bharath Sastry

> Bharath Sastry is the Mumbai-based CEO of VistaPrint India, with a background in consumer marketing at Cadbury and online commerce at CarTrade. An IIT Madras engineering graduate and IIM Calcutta MBA, he joined VistaPrint in 2016. His public writing and interviews emphasise strategic focus, personalisation, business identity and enjoyment at work.

- **Role:** CEO at VistaPrint India
- **Organizations:** VistaPrint India, Vista, Cadbury, Mondelez International, CarTrade
- **Education:** Bachelor’s degree in engineering, Indian Institute of Technology Madras, MBA, Indian Institute of Management Calcutta, The Wharton School
- **Known for:** Worked on relaunches of Cadbury brands including 5 Star, Eclairs, Gems and Halls in India., Helped launch Cadbury Dairy Milk in Indonesia and worked on Oreo and Tuc., Led VistaPrint India across marketing, products, finance, HR, manufacturing and overall business performance.

## Career timeline

- **—** — Worked in marketing and business leadership at Cadbury, including work on Indian brands and the launch of Cadbury Dairy Milk in Indonesia.
- **2015** — Identified as CarTrade.com business head, consumer, in a January afaqs! report.
- **2016** — Joined VistaPrint, according to his CEO Insights interview.
- **2017** — Identified as VistaPrint India CMO in January campaign coverage.
- **2020** — Public interviews identify him as CEO of VistaPrint India.
- **2021** — Published articles on personalisation, organisational performance and ecommerce marketing strategy.
- **2022** — Spoke about the pride behind the Mera Naam, Meri Shaan advertising campaign.
- **2023** — Appeared as the first guest on CoBB: Conversations on the Business of Brands.
- **2024** — Featured in a C-Suite Conversations interview promoted by VistaPrint India.
- **2025** — Discussed accessible personalisation for small businesses in an August Business Standard feature hosted by Team Marksmen.

## Achievements

- Worked on relaunches of Cadbury brands including 5 Star, Eclairs, Gems and Halls in India.
- Helped launch Cadbury Dairy Milk in Indonesia and worked on Oreo and Tuc.
- Led VistaPrint India across marketing, products, finance, HR, manufacturing and overall business performance.

## Latest updates

- **2025-08** — Identified as CEO of VistaPrint India in a Business Standard feature on personalisation and small-business identity.
- **2024-04** — VistaPrint India promoted his C-Suite Conversations interview with Sakshi Dhingra, discussing enjoyment and passion in leadership.

## Links

- LinkedIn: https://in.linkedin.com/in/bharath-sastry-3786a45

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Profile page: https://yespress.io/bharath-sastry
Published by YesPress — https://yespress.io
Last updated: 2026-10-23