# Beyond Yoga

> Beyond Yoga is a Culver City, California activewear and athleisure brand founded in 2005 by Jodi Guber Brufsky and Michelle Wahler. Built around a body-positive, size-inclusive philosophy (XXS to 3X) and its signature buttery-soft Spacedye fabric, the female-founded label makes leggings, sports bras, loungewear, and lifestyle apparel designed to move from studio to street. Acquired by Levi Strauss & Co. in 2021 for roughly $400 million, Beyond Yoga has grown past $100 million in annual revenue and is expanding its physical retail footprint under CEO Nancy Green.

- **Founded:** 2005
- **Headquarters:** Culver City, California, United States
- **Founders:** Jodi Guber Brufsky (Co-Founder), Michelle Wahler (Co-Founder & Former CEO)
- **Team size:** ~320 employees; female-founded and roughly 90% female-led
- **Products:** Spacedye Leggings, Sports Bras & Supportive Tops, Loungewear & Lifestyle Apparel, LuxeFleece Collection, Kids & Maternity
- **Notable:** Acquired by Levi Strauss & Co. for approximately $400 million in 2021, Surpassed $100 million in annual net revenue under Levi Strauss & Co., Sold over 3 million pairs of its signature Spacedye high-waisted legging

## Products & services

- **Spacedye Leggings** — The signature bestselling high-waisted legging made from buttery-soft, heathered Spacedye fabric with 4-way stretch, moisture wicking and UV protection. Over 3 million pairs sold.
- **Sports Bras & Supportive Tops** — Size-inclusive sports bras, crop tanks, tanks and tees engineered for support and all-day comfort.
- **Loungewear & Lifestyle Apparel** — Joggers, sweatshirts, matching sets, dresses, skirts, jumpsuits and outerwear that transition from studio to street.
- **LuxeFleece Collection** — Cozy fleece loungewear line expanding the brand beyond performance into comfort-first lifestyle apparel.
- **Kids & Maternity** — Toddler and children's activewear plus maternity tops and leggings extending the brand across life stages.

## Achievements

- Acquired by Levi Strauss & Co. for approximately $400 million in 2021
- Surpassed $100 million in annual net revenue under Levi Strauss & Co.
- Sold over 3 million pairs of its signature Spacedye high-waisted legging
- Revenues jumped 37% in a fiscal fourth quarter (45% organic) to $46 million
- Expanded from 8 to 14 physical stores by the end of 2025 with a stated path to 200+

## Latest updates

- **2025-06** — Opened its first East Coast store in Greenwich, Connecticut, part of an expansion from 8 to 14 stores by year end.
- **2025-02** — Levi Strauss detailed Beyond Yoga's next chapter under CEO Nancy Green, reporting a 10% year-over-year revenue rise in Q1 FY2025.
- **2024-01** — Announced executive leadership transition; co-founder Michelle Wahler stepped down and former Athleta CEO Nancy Green took over.

## Links

- Website: https://beyondyoga.com
- LinkedIn: http://www.linkedin.com/company/beyond-yoga
- Twitter/X: https://twitter.com/BeyondYoga
- Instagram: https://www.instagram.com/beyondyoga/
- Facebook: https://facebook.com/BeyondYoga/

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Profile page: https://yespress.io/beyond-yoga
Published by YesPress — https://yespress.io
Last updated: 2026-07-26