# Bettina Hein

> Bettina Hein is a German-born Swiss software entrepreneur and investor. She cofounded SVOX, founded Pixability in 2008 and led it as CEO before becoming executive chairwoman in 2018. She remains on Pixability’s board, is founder and chairwoman of juli, and supports entrepreneurs through networks, investing and Project Switzerland.

- **Role:** Founder and Board Member at Pixability; Founder and Chairwoman at juli
- **Organizations:** Pixability, SVOX, juli, START Global, SheEOs, Project Switzerland, Center for American Entrepreneurship
- **From:** Berlin, Germany
- **Nationality:** German-born Swiss
- **Education:** Degree in business administration, University of St. Gallen, Law degree, University of Constance, MS in Management of Technology; Sloan Fellow, Massachusetts Institute of Technology, MS in Computer Science, Georgia Institute of Technology
- **Known for:** Cofounded SVOX, acquired by Nuance in 2011 for a widely reported $125 million., Founded Pixability and led its evolution from video production to video advertising technology., Boston Business Journal 40 Under 40 honoree in 2012.

## Career timeline

- **1996** — Cofounded the student entrepreneurship initiative START Global.
- **2000-2001** — Cofounded the ETH Zurich speech-technology spin-off SVOX; public biographies differ on the founding year.
- **2008** — Founded Pixability on March 14 and became its CEO.
- **2011** — Nuance acquired SVOX in a transaction widely reported at $125 million.
- **2012** — Coauthored Video Marketing For Dummies with Kevin Daum, Matt Scott and Andreas Goeldi.
- **2014** — Named a World Economic Forum Young Global Leader.
- **2018** — Moved from Pixability CEO to executive chairwoman in March; David George became CEO. Received the Immigrant Entrepreneur Award for High-Tech Business.
- **2019** — Appeared as an investor on Die Höhle der Löwen Schweiz.
- **2020** — Founded juli.
- **2026** — Joined Project Switzerland as a role model supporting Swiss companies with international growth.

## Achievements

- Cofounded SVOX, acquired by Nuance in 2011 for a widely reported $125 million.
- Founded Pixability and led its evolution from video production to video advertising technology.
- Boston Business Journal 40 Under 40 honoree in 2012.
- L’Oréal NEXT Generation Award recipient in 2012.
- World Economic Forum Young Global Leader, 2014.
- 2018 Immigrant Entrepreneur Award for High-Tech Business from The Immigrant Learning Center.
- Coauthor of Video Marketing For Dummies.
- Holder of software patents in video distribution optimization, according to her World Economic Forum biography.

## Latest updates

- **2026-01** — Named among Project Switzerland’s role models; the initiative connects experienced technology entrepreneurs with Swiss scale-ups.
- **2025-03** — Discussed Pixability’s founding date, mentoring and women in leadership in a company interview published March 13.
- **2025-03** — Appeared on SRF’s Tagesgespräch on March 25 to discuss entrepreneurship and the START Summit.

## Links

- Website: https://www.bettinahein.com/
- LinkedIn: https://www.linkedin.com/in/bettinahein/
- Twitter/X: https://twitter.com/bettinahein
- Instagram: https://www.instagram.com/bettina.hein/

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Profile page: https://yespress.io/bettina-hein
Published by YesPress — https://yespress.io
Last updated: 2026-10-21