# BetterUp

> BetterUp is a San Francisco-founded human transformation company that pairs certified human coaches, behavioral science, and AI to deliver personalized professional and leadership development at enterprise scale. It coaches employees at hundreds of companies and government agencies, blending one-on-one coaching, assessments, and data-driven insights, and has increasingly moved toward AI-powered coaching that runs around the clock.

- **Founded:** 2013
- **Headquarters:** San Francisco, California, United States
- **Founders:** Alexi Robichaux (Co-founder & CEO), Eduardo Medina (Co-founder & COO)
- **Team size:** ~2,800 employees
- **Products:** BetterUp Coaching, BetterUp Care, BetterUp Lead / Leadership Development, AI Coaching, Insights & People Analytics
- **Notable:** Reached a $4.7B valuation in 2021, described at the time as the largest mental health and coaching startup in the world., Raised roughly $628M across eight rounds., Built a coaching dataset of 17M+ data points on human growth and coaching effectiveness.

## Products & services

- **BetterUp Coaching** — One-on-one coaching from a global network of certified coaches, delivered via video sessions and supported by assessments and personalized growth plans.
- **BetterUp Care** — A proactive mental fitness and wellbeing offering aimed at building resilience and supporting employee mental health across an organization.
- **BetterUp Lead / Leadership Development** — Coaching and programs focused on developing managers and leaders, improving team performance and organizational impact.
- **AI Coaching** — An AI-powered coaching experience launched in 2025, built on behavioral science and tens of millions of coaching data points, designed to deliver customized coaching to every employee at scale and on demand.
- **Insights & People Analytics** — Data-driven dashboards measuring growth, engagement, and the organizational impact of coaching.

## Achievements

- Reached a $4.7B valuation in 2021, described at the time as the largest mental health and coaching startup in the world.
- Raised roughly $628M across eight rounds.
- Built a coaching dataset of 17M+ data points on human growth and coaching effectiveness.
- Serves 300+ enterprise and government customers including NASA and the US Air Force.
- Launched an AI coaching product reported to be loved by ~95% of customers who used it.

## Latest updates

- **2024-04** — Launched BetterUp Manage, an AI-powered platform for leaders.
- **2024-09** — Reported a later funding event (Latest Funding: Other).
- **2024-10** — Reported ~$214.6M in revenue, up from ~$151.7M a year earlier.
- **2024-12** — Expanded Workday integration to deploy coaching using employee feedback.
- **2025-01** — Launched AI Coaching built on 17M+ coaching data points.
- **2025-08** — Released a pure-AI coaching application after acquiring Heyday and Practica.
- **2025-fall** — Shipped a Fall 2025 platform release expanding AI and coaching features.

## Links

- Website: https://betterup.com
- LinkedIn: http://www.linkedin.com/company/betterup
- Twitter/X: https://twitter.com/betterup
- YouTube: https://www.youtube.com/c/BetterUp
- Instagram: https://www.instagram.com/betterup
- Facebook: https://www.facebook.com/betterupco/

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Profile page: https://yespress.io/betterup
Published by YesPress — https://yespress.io
Last updated: 2026-06-02