# Betterment

> Betterment is a U.S. digital wealth platform serving individual investors, employers, and independent financial advisors. It combines automated portfolio management and tax tools with cash management, retirement accounts, workplace 401(k)s, human advice, and self-directed investing. The company reports more than one million customers and over $70 billion in assets under management, with different reporting dates for each metric.

- **Founded:** 2008
- **Headquarters:** New York, United States
- **Founders:** Jon Stein (Co-founder; former CEO), Eli Broverman (Co-founder; former president)
- **Products:** Automated investing, Cash Reserve, Betterment Checking, Retirement accounts and rollover support, Betterment Premium
- **Notable:** Launched publicly in 2010 after development began in 2008., Reported $32 billion AUM and nearly 700,000 clients at its September 2021 financing., Reports over $70 billion AUM as of May 10, 2026 and more than one million checking and investing customers as of August 18, 2026.

## Products & services

- **Automated investing** — Goal-oriented managed portfolios with recurring deposits, rebalancing, dividend reinvestment, and eligible tax-management features.
- **Cash Reserve** — Variable-yield cash-sweep offering through participating banks; Betterment is not a bank. FDIC eligibility and limits depend on program conditions.
- **Betterment Checking** — Checking accounts and Visa debit cards provided and issued by nbkc bank through Betterment Financial LLC.
- **Retirement accounts and rollover support** — Traditional, Roth, and SEP IRAs, rollover assistance, and goal-based retirement tools.
- **Betterment Premium** — Access to CFP professionals and additional benefits; $100,000 eligible investment minimum and a 0.65% annual fee on balances below $1 million.
- **Betterment at Work** — 401(k) administration and investment services for small and midsized employers and their employees.
- **Betterment Advisor Solutions** — Custody and portfolio-management technology for independent registered investment advisors.
- **Solo 401(k)** — Digital retirement plans for eligible self-employed investors; advisor offering announced February 2025 and mega backdoor Roth capability added October 2026.
- **Self-directed investing** — Commission-free trading of eligible stocks and ETFs without the automated investing management fee; includes Tax Impact Preview. Automated portfolio and tax-management features do not apply.
- **Custom portfolios** — Investors choose individual stocks, ETFs, and target weights while Betterment manages trading, rebalancing, dividends, and eligible tax features. Retail launch August 2026; currently individual taxable accounts. AI insights analyze exposure and do not provide recommendations.

## Achievements

- Launched publicly in 2010 after development began in 2008.
- Reported $32 billion AUM and nearly 700,000 clients at its September 2021 financing.
- Reports over $70 billion AUM as of May 10, 2026 and more than one million checking and investing customers as of August 18, 2026.
- Expanded from retail automated investing into workplace retirement plans and advisor custody technology.

## Latest updates

- **2026-10** — October 20: launched mega backdoor Roth capability for eligible solo 401(k) customers and advisor clients.
- **2026-10** — October 6: Advisor Solutions announced unified managed accounts.
- **2026-09** — September 24: announced AI-powered advisor client onboarding.
- **2026-08** — August 17: launched retail Custom portfolios with AI exposure insights.
- **2026-05** — May 12: OnPay and Betterment at Work announced a 360-degree payroll/401(k) integration.
- **2026-01** — January 22: announced a 401(k) rollover partnership with Capitalize.

## Links

- Website: https://www.betterment.com/
- LinkedIn: https://www.linkedin.com/company/betterment/
- Twitter/X: https://x.com/betterment
- GitHub: https://github.com/Betterment
- Instagram: https://www.instagram.com/betterment/
- Facebook: https://www.facebook.com/betterment

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Profile page: https://yespress.io/betterment
Published by YesPress — https://yespress.io
Last updated: 2026-10-26