# Betterguards Technology

> Betterguards Technology is a German-engineered sports-tech company that builds adaptive ankle braces using a patented micro-hydraulic piston. Unlike rigid braces or taping, the BetterGuard moves freely with the athlete and stiffens only at the instant of a dangerous ankle roll, reacting several times faster than the human body. Founded in Berlin/Hennigsdorf and now with a New York operation, the company sells direct-to-consumer and has been adopted by athletes across the NBA, NFL, MLS, MLB, NCAA and Olympic programs after joining the 2022 NBA Launchpad cohort.

- **Founded:** 2014
- **Headquarters:** Hennigsdorf / Berlin, Germany (US operations in New York, NY)
- **Founders:** Vinzenz Bichler (Co-founder, former CEO), Betterguards founding engineering team (Mechanical engineering founders)
- **Team size:** ~28 employees (some reports cite growth toward 100+ as the US business scaled)
- **Products:** The BetterGuard 3.0, The BetterGuard 2.0, The BetterGuard Lite, The BetterGuard 1.0, S1 Tru Comfort Socks
- **Notable:** Selected for the 2022 NBA Launchpad cohort, Adoption by athletes across the NBA, NFL, MLS, MLB and NCAA, Reported ~10x revenue growth since NBA Launchpad

## Products & services

- **The BetterGuard 3.0** — The company's flagship adaptive ankle brace, described as its most advanced model, with refinements to the micro-hydraulic system, fit and materials.
- **The BetterGuard 2.0** — Adaptive ankle support powered by the BG ULTRA micro-hydraulic module; reacts roughly 4x faster than the human body to stabilize the joint during a sudden roll, in Black and ICE colorways.
- **The BetterGuard Lite** — An ultra-lightweight version weighing about 60g - roughly 65% lighter than a traditional brace - for athletes who want minimal, low-profile support.
- **The BetterGuard 1.0** — The first commercial product, launched in 2023, that introduced the micro-hydraulic adaptive brace to professional sport.
- **S1 Tru Comfort Socks** — Compression performance socks sold alongside the braces.

## Achievements

- Selected for the 2022 NBA Launchpad cohort
- Adoption by athletes across the NBA, NFL, MLS, MLB and NCAA
- Reported ~10x revenue growth since NBA Launchpad
- Patented micro-hydraulic piston technology for adaptive joint support
- Featured in ESPN, Forbes, Sports Illustrated, USA Today and Entrepreneur

## Latest updates

- **2024-07** — Unveiled the BetterGuard 2.0 with the BG ULTRA micro-hydraulic module and a new ICE colorway.
- **2024-02** — Profiled by Forbes on how the NBA Launchpad accelerated its high-tech ankle brace.
- **2023-04** — Appointed Tony Verutti as CEO, effective April 25, 2023.
- **2023** — Launched the first commercial product, The BetterGuard 1.0, and began pro-league adoption.

## Links

- Website: https://betterguards.com
- LinkedIn: http://www.linkedin.com/company/betterguards-technology
- Twitter/X: https://twitter.com/betterguards
- YouTube: https://www.youtube.com/@betterguards
- Instagram: https://www.instagram.com/betterguards/
- Facebook: https://facebook.com/betterguards/
- TikTok: https://www.tiktok.com/@betterguards

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Profile page: https://yespress.io/betterguards-technology
Published by YesPress — https://yespress.io
Last updated: 2026-07-22