# Betterfly

> Betterfly sells employers a digital platform combining insurance, health services, wellness challenges and rewards. Founded in Chile in 2018 as Burn to Give, it links healthy habits to benefits and charitable impact. Its June 2026 acquisition of Mexican financial-wellness company minu adds earned wage access and other financial benefits to the mix.

- **Founded:** 2018
- **Headquarters:** Miami, United States
- **Founders:** Eduardo della Maggiora (Co-founder and CEO), Cristóbal della Maggiora (Co-founder and President)
- **Products:** Betterfly employer platform, Habit-linked protection and rewards, Buddy, U.S. prevention offering, minu by Betterfly
- **Notable:** Reached a reported US$1 billion valuation in February 2022., B Lab lists Betterfly as certified since October 2020., Acquired minu in June 2026, with combined Mexican reach reported above one million employees and 4,000 companies.

## Products & services

- **Betterfly employer platform** — Employer-sponsored insurance, health and wellbeing benefits, employee app, engagement reporting and administration. Benefits depend on country and plan.
- **Habit-linked protection and rewards** — Healthy activities can earn rewards, charitable donations and additional life insurance coverage under eligible plans.
- **Buddy** — AI guide marketed for navigating benefits and health information; the current U.S. pitch includes interpreting labs and wearable information.
- **U.S. prevention offering** — Current website advertises benefit navigation, two annual lab panels, telehealth and access to clinically supervised metabolic-care programs; availability and terms require plan confirmation.
- **minu by Betterfly** — Mexico combination adding financial wellness, earned wage access and employee vouchers following the minu acquisition.

## Achievements

- Reached a reported US$1 billion valuation in February 2022.
- B Lab lists Betterfly as certified since October 2020.
- Acquired minu in June 2026, with combined Mexican reach reported above one million employees and 4,000 companies.
- Spanish operation reported 30% revenue growth, 500 corporate customers and more than 100,000 active users for 2025.

## Latest updates

- **2026-07** — U.S. website privacy policy updated July 22 and identifies Betterfly Operating LLC as the U.S. operator.
- **2026-06** — Acquired minu; the combined Mexican operation was introduced as minu by Betterfly.
- **2026-06** — Expansión reported that Betterfly began operations in Florida and Texas that month.
- **2025-12** — Spanish operation reported 30% revenue growth in 2025.
- **2025-03** — Closed Colombia, Ecuador, Peru, Argentina and Brazil operations while concentrating on Chile, Mexico and Spain.

## Links

- Website: https://betterfly.com/
- LinkedIn: https://www.linkedin.com/company/gobetterfly
- Twitter/X: https://twitter.com/betterfly
- YouTube: https://www.youtube.com/@Betterfly
- Instagram: https://www.instagram.com/gobetterfly/
- Facebook: https://facebook.com/gobetterfly

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Profile page: https://yespress.io/betterfly
Published by YesPress — https://yespress.io
Last updated: 2026-10-25