# Better Car People

> Better Car People provides automotive dealerships and OEMs with AI-enabled customer engagement software, managed sales and service business development centers, training, and loyalty programs. Its portfolio combines live agents, lead-response automation, Brooke voice AI, Proactive coaching, and AutoAwards retention tools; the company says it partners with more than 4,500 dealers in the U.S. and Canada.

- **Founded:** 2010
- **Headquarters:** Monroe, United States
- **Founders:** Matthew Belk (Co-founder; Chief Revenue Officer), Tyler Uebele (Co-founder; Engineering Founder), Chris Martinez (Co-founder (listed by Crunchbase)), Brian Musgrave (Co-founder (listed by Crunchbase))
- **Products:** Sales BDC, Better Follow-up, Better AI for Sales, First Quality Response, Service BDC
- **Notable:** Company reports 4,500+ dealer partners across the U.S. and Canada., Company reports 23 million+ sales leads reviewed and 2 million+ service appointments booked; reporting period is unspecified., Acquired Proactive Dealer Solutions, including Brooke AI and dealership training capabilities, in June 2024.

## Products & services

- **Sales BDC** — Managed sales lead follow-up and appointment setting across phone, text, and email, with U.S.-based agents and CRM logging.
- **Better Follow-up** — AI email and SMS engagement with automotive expert oversight and follow-up for up to 90 days.
- **Better AI for Sales** — Hybrid sales lead-response platform made available directly to dealers in September 2025; current site also uses Better Follow-up branding.
- **First Quality Response** — Personalized initial responses to internet leads with dealership branding and OEM response requirements in mind.
- **Service BDC** — Live inbound service calls, appointment changes, overflow, and after-hours support integrated with dealer scheduling.
- **Brooke AI** — Voice AI for service appointment scheduling, overflow coverage, and escalation to people; joined BCP through the 2024 Proactive acquisition.
- **Connected Car Response** — Automated follow-up on vehicle health alerts to create service appointment opportunities.
- **Proactive Onsite Training and Virtual Coaching** — Coaching, process improvement, assessments, and workshops for dealership teams.
- **AutoAwards** — Custom loyalty points, prepaid maintenance, gift cards, targeted communications, and local business rewards.
- **BCP Chat** — Website chat designed to engage shoppers and support appointment conversion.
- **Better Campaigns** — Human and AI outreach to dealer-supplied customer lists.
- **Caller Insights and BDC Insights** — Call analysis and performance visibility to support accountability and coaching.
- **Service to Sales** — On-site engagement with service customers to arrange sales and trade appointments.

## Achievements

- Company reports 4,500+ dealer partners across the U.S. and Canada.
- Company reports 23 million+ sales leads reviewed and 2 million+ service appointments booked; reporting period is unspecified.
- Acquired Proactive Dealer Solutions, including Brooke AI and dealership training capabilities, in June 2024.
- Made Better AI for Sales directly available to dealers in September 2025.

## Latest updates

- **2026-07** — Published an article on unanswered summer service-department calls and the service engagement offering.
- **2026-06** — Announced Alex Eckelberry as CEO on June 4, 2026.
- **2025-09** — Announced direct-to-dealer availability of Better AI for Sales on September 4, 2025; BCP’s repost is dated September 8.

## Links

- Website: https://www.bettercarpeople.com/
- LinkedIn: https://www.linkedin.com/company/better-car-people
- Twitter/X: https://twitter.com/BetterCarPeople
- YouTube: https://www.youtube.com/channel/UCEhV9JyBWnPzIwqI01ZxsKw
- Facebook: https://www.facebook.com/BetterCarPeople

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Profile page: https://yespress.io/better-car-people
Published by YesPress — https://yespress.io
Last updated: 2026-09-30