# Betsperts Media & Technology Group

> Betsperts Media & Technology Group is a Chicago-based portfolio of sports media, analytics and community brands. Founded around a social bet-tracking product, it expanded through acquisitions into fantasy football, dynasty leagues, Chicago sports and golf, monetizing the resulting niche audiences through subscriptions, advertising, affiliate relationships and fantasy games.

- **Founded:** 2018
- **Headquarters:** Chicago, United States
- **Founders:** Reid Rooney (CEO and Co-Founder), Austin Harper (Co-Founder)
- **Team size:** LinkedIn lists 29 employees as of 2026; the company announced 45 employees across six countries after acquiring Bleacher Nation in January 2023.
- **Products:** Betsperts, Fantasy Life App / Bleacher Nation Fantasy, 4for4 Fantasy Football, Dynasty League Football, Betsperts Golf
- **Notable:** Approached one million lifetime app downloads during the 2021 NFL season., Reported 16x revenue growth in 2021., Completed four acquisitions in 18 months by January 2023 and a fifth in 2025.

## Products & services

- **Betsperts** — A free and paid social bet-tracking platform with public records, expert discovery, odds, game data and community picks; it does not accept wagers.
- **Fantasy Life App / Bleacher Nation Fantasy** — A fantasy sports community and breaking-news app acquired in 2021 and rebranded as Bleacher Nation Fantasy in 2024.
- **4for4 Fantasy Football** — Premium rankings, projections, league sync, draft tools, lineup optimization and betting analysis.
- **Dynasty League Football** — Year-round dynasty fantasy football rankings, trade tools, analysis and community subscriptions.
- **Betsperts Golf** — Golf betting and daily fantasy tools, models and premium content.
- **Bleacher Nation** — A sports news publisher rooted in Chicago teams with broader national sports coverage.
- **Fantasy National** — A trusted golf research and analytics platform added as Betsperts' fifth acquisition.

## Achievements

- Approached one million lifetime app downloads during the 2021 NFL season.
- Reported 16x revenue growth in 2021.
- Completed four acquisitions in 18 months by January 2023 and a fifth in 2025.
- Reported more than 25 million unique users and 225 million page views for the 12 months before the Bleacher Nation acquisition announcement.
- Published more than 25,000 articles and 1,200 podcasts or livestreams across the combined group in 2022.
- Reported more than 350 percent revenue growth in 2022.
- Reached profitability by 2025, according to CEO Reid Rooney's BettingStartups interview.

## Latest updates

- **2025-08** — CEO Reid Rooney described Betsperts as profitable, outlined a community-first acquisition filter and discussed the company's interest in future U.S. iGaming revenue share.
- **2025-07** — Betsperts acquired golf analytics platform Fantasy National, its fifth completed acquisition, and added Pat Mayo and Mayo Media to its orbit.
- **2024-09** — The Fantasy Life App was rebranded as Bleacher Nation Fantasy, connecting the app's hundreds of thousands of fantasy users with the broader Bleacher Nation brand.
- **2023-01** — The company acquired Bleacher Nation in a cash-plus-equity deal and announced the first $3 million close of a Series A2 financing.

## Links

- Website: https://betsperts.com
- LinkedIn: https://www.linkedin.com/company/betsperts
- Twitter/X: https://twitter.com/FantasyLifeApp
- YouTube: https://www.youtube.com/watch?v=uKBTcYsYly0
- Facebook: https://www.facebook.com/Betsperts/

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Profile page: https://yespress.io/betsperts-media-and-technology-group
Published by YesPress — https://yespress.io
Last updated: 2026-08-21