# Beth Thomas

> Beth Thomas is the Chief Marketing Officer for Wavestone in North America, a management and technology consulting firm of roughly 5,900 people headquartered near Paris. She has spent about two decades in B2B marketing, sales operations, and business development, much of it around supply chain and enterprise software companies including SmartOps, SAP, and DELMIA Quintiq. She joined the Radnor, Pennsylvania consultancy WGroup as VP of Marketing in 2015, steered its brand through the 2019 merger with Wavestone, and rose to CMO. Based in Greater Philadelphia, she is known for pairing marketing strategy with disciplined execution across demand generation, brand, and revenue operations.

- **Role:** Chief Marketing Officer at Wavestone
- **Organizations:** Wavestone, WGroup, DELMIA Quintiq, SAP, SmartOps
- **Nationality:** American
- **Education:** University of Pittsburgh
- **Known for:** Rose from marketing and sales operations roles in enterprise software to Chief Marketing Officer of a global consulting firm, Led marketing through the 2019-2020 merger of WGroup into Wavestone, a complex brand and post-merger integration, Built demand generation and lead generation programs for hard-to-market B2B consulting and supply chain software offerings

## Career timeline

- **1998-2002** — Attended the University of Pittsburgh
- **2000s** — Marketing and sales operations manager at SmartOps, a supply chain planning software company
- **2013** — SmartOps is acquired by SAP; continues in a marketing and sales operations role in the enterprise software world
- **early 2010s** — Head of Marketing, North America at DELMIA Quintiq, a supply chain planning and optimization software firm
- **2015** — Joins WGroup, a Radnor, Pennsylvania management consultancy, as Vice President of Marketing
- **2019** — WGroup announces its merger with Wavestone to expand in the US market
- **2020** — Becomes Vice President of Marketing at Wavestone (formerly WGroup), navigating post-merger integration
- **2021** — Promoted to Chief Marketing Officer at Wavestone in North America

## Achievements

- Rose from marketing and sales operations roles in enterprise software to Chief Marketing Officer of a global consulting firm
- Led marketing through the 2019-2020 merger of WGroup into Wavestone, a complex brand and post-merger integration
- Built demand generation and lead generation programs for hard-to-market B2B consulting and supply chain software offerings
- Sustained a roughly two-decade marketing career across five enterprise-focused companies

## Latest updates

- **2025-04** — Wavestone, Q_PERIOR and Aspirant continue to combine under a 'Built for what comes next' brand narrative in North America, the kind of positioning her marketing organization carries to market.

## Links

- Website: https://www.wavestone.com/en/
- LinkedIn: https://www.linkedin.com/in/beththomas05/

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Profile page: https://yespress.io/beth-thomas
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Last updated: 2026-08-11