# Betabrand

> Betabrand is a San Francisco clothing brand whose stretch-ponte Dress Pant Yoga Pants turned a crowd-designed experiment into its defining women’s workwear line. It sells direct online, gathers customer input on new styles, and now offers wholesale and affiliate programs.

- **Founded:** 2009
- **Headquarters:** San Francisco, United States
- **Founders:** Chris Lindland (Founder and former CEO)
- **Products:** Dress Pant Yoga Pants, Classic DPYP, Two-Pocket DPYP, 7-Pocket DPYP, Other apparel
- **Notable:** Dress Pant Yoga Pants became the company’s defining product family., The company reported more than four million Dress Pant Yoga Pant legs sold by 2020., A 2018 Li & Fung collaboration reported 20 successful products and 30,000 presales across their work.

## Products & services

- **Dress Pant Yoga Pants** — Stretch-ponte women’s work pants in multiple cuts, rises and inseams; the defining product family.
- **Classic DPYP** — Clean trouser styling with belt loops and faux pockets.
- **Two-Pocket DPYP** — Dress Pant Yoga Pants with two functional back pockets.
- **7-Pocket DPYP** — Stretch work pants with seven functional pockets, including three hidden pockets.
- **Other apparel** — Blazers, tops, dresses, denim and travel-oriented pieces sold alongside the pant line.

## Achievements

- Dress Pant Yoga Pants became the company’s defining product family.
- The company reported more than four million Dress Pant Yoga Pant legs sold by 2020.
- A 2018 Li & Fung collaboration reported 20 successful products and 30,000 presales across their work.

## Latest updates

- **2026-09** — Live catalog lists Classic, Two-Pocket and 7-Pocket Dress Pant Yoga Pants, with some presales.
- **2026-01** — Brand email promoted updated presentation of its core products.
- **2025-05** — The founder said in an interview that he had sold the business after pandemic-era supply and demand disruption.

## Links

- Website: https://www.betabrand.com
- LinkedIn: https://www.linkedin.com/company/betabrand
- Twitter/X: https://twitter.com/betabrand
- Instagram: https://www.instagram.com/betabrand_hq
- Facebook: https://www.facebook.com/betabrand
- TikTok: https://www.tiktok.com/@betabrand_

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Profile page: https://yespress.io/betabrand
Published by YesPress — https://yespress.io
Last updated: 2026-09-30