# Best Practice Media

> Best Practice Media is an Austin-founded, remote-first performance marketing agency that manages paid media, organic growth, creative, PR, programmatic advertising, TikTok Shop and emerging AI-search work for more than 100 active clients. Its useful distinction is procedural rather than theatrical: repair tracking and account structure, test creative and audiences, then let business economics decide whether to scale.

- **Founded:** 2015
- **Headquarters:** Austin, United States
- **Founders:** Claire Winslow Brown (Founder and CEO)
- **Products:** Paid social, Paid search, Organic search and GEO, Organic social, Performance creative
- **Notable:** Grew to more than 100 active client relationships and a 35-person team., Reports managing more than $35 million in annual client ad spend., Reports a 4.8x average blended return on ad spend across paid social and search.

## Products & services

- **Paid social** — Full-funnel campaign management across Meta, TikTok, LinkedIn, Pinterest and Snapchat, with audience and creative testing tied to unit economics.
- **Paid search** — Google and Microsoft Bing campaign management including Shopping, Performance Max, YouTube and brand defense.
- **Organic search and GEO** — Technical SEO, content, link building and AI-assisted search visibility work using documented buyer questions and source-quality improvements.
- **Organic social** — Content strategy, creation and community management across major social platforms.
- **Performance creative** — Video, static ads, UGC coordination, motion graphics and brand design informed by campaign data.
- **Digital PR** — Media outreach, backlinks, podcast placements and speaking opportunities, added at broader scale after the We Wild Women acquisition.
- **Programmatic advertising** — Display, video, connected TV and audio advertising across open-web inventory with placement and viewability reporting.
- **TikTok Shop management** — Store setup, affiliate creator programs, live-shopping strategy and paid Shop Ads.
- **Shopify website design** — Scoped Shopify storefront design and development for consumer brands.
- **ChatGPT ads planning** — Eligibility checks, limited-budget test design, creative, landing-page coordination and measurement for eligible advertisers; no published case studies yet.

## Achievements

- Grew to more than 100 active client relationships and a 35-person team.
- Reports managing more than $35 million in annual client ad spend.
- Reports a 4.8x average blended return on ad spend across paid social and search.
- Reports an average client retention period of three years, with some relationships approaching a decade.
- Acquired Austin social agency Social Distillery in 2019.
- Acquired PR agency We Wild Women in 2024.
- Produced Social Media Week Austin.
- Published six detailed performance case studies spanning B2B and e-commerce.

## Latest updates

- **2026-09** — The current service catalog includes GEO, ChatGPT advertising test management and Shopify website design alongside the agency's established channels.
- **2026-05** — BPM published a 2026 capabilities deck describing 100+ clients, 35+ team members, $35M+ in managed annual ad spend and six quantified case studies.
- **2024-11** — BPM acquired We Wild Women, adding public relations, coaching and training expertise to its social and digital advertising practice.
- **2019-08** — BPM acquired Social Distillery, one of Austin's earlier social-media agencies; founder Kristen Sussman became a researcher and adviser.

## Links

- Website: https://bestpracticemedia.com
- LinkedIn: https://www.linkedin.com/company/bestpracticemedia
- Twitter/X: https://twitter.com/BestPracticeSMM
- Facebook: https://facebook.com/BestPracticeMedia

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Profile page: https://yespress.io/best-practice-media
Published by YesPress — https://yespress.io
Last updated: 2026-09-23