# Best Buy

> Best Buy is a North American omnichannel technology retailer that combines a broad electronics and appliance assortment with physical stores, digital commerce, human advice, delivery, installation, repair, protection, trade-in and recycling. Its advantage is less about owning the products on its shelves than making complicated technology easier to choose, receive, use and maintain - while newer businesses such as Marketplace and Best Buy Ads extend its reach beyond traditional retail margin.

- **Founded:** 1966
- **Headquarters:** Richfield, Minnesota, United States
- **Founders:** Richard M. Schulze (Founder)
- **Team size:** More than 80,000 employees in North America as of April 2026
- **Products:** Consumer technology retail, Geek Squad, My Best Buy memberships, Best Buy Marketplace, Best Buy Ads
- **Notable:** Grew from one St. Paul audio store into a public North American specialty retailer with more than 1,000 stores., Generated $41.7 billion in fiscal 2026 revenue., U.S. online sales represented 34% of domestic revenue in fiscal 2025.

## Products & services

- **Consumer technology retail** — Curated electronics, computing, mobile, gaming, home theater, appliances, smart-home and related products sold in stores, online and through the app.
- **Geek Squad** — Consultation, setup, installation, technical support and repair for computers, mobile devices, home theater, appliances and other technology.
- **My Best Buy memberships** — Free, Plus and Total tiers spanning shipping, member pricing, rewards, support and eligible product protection benefits.
- **Best Buy Marketplace** — A Mirakl-powered third-party marketplace embedded in BestBuy.com and the app that more than doubled the online assortment at launch.
- **Best Buy Ads** — A retail media network using Best Buy’s owned channels, shopper relationships and first-party transaction data to connect brands with technology shoppers.
- **Best Buy Business** — Technology procurement, consultation, deployment, device lifecycle management and other services for organizations.
- **Trade-in and recycling** — Gift-card trade-in, haul-away, mail-in and store recycling programs that move devices toward resale, parts recovery or responsible recycling.

## Achievements

- Grew from one St. Paul audio store into a public North American specialty retailer with more than 1,000 stores.
- Generated $41.7 billion in fiscal 2026 revenue.
- U.S. online sales represented 34% of domestic revenue in fiscal 2025.
- Launched Best Buy Marketplace in 2025 and more than doubled the number of products available online.
- Reported that 93% of transactional revenue could be connected to a customer ID at its 2025 Ads Showcase.
- Reached more than 86,000 young people through Best Buy Foundation programming in fiscal 2025.
- Reduced carbon emissions 74% from a 2009 baseline by fiscal 2025.
- Has collected more than 2 billion pounds of electronics and appliances for recycling since 2009.

## Latest updates

- **2026-06** — Opened Meta Lab @ Best Buy interactive experiences in more than 50 U.S. stores.
- **2026-06** — Added 1% rewards on eligible purchases for My Best Buy Plus and Total members and updated membership pricing.
- **2026-04** — Named Jason Bonfig to succeed Corie Barry as CEO effective November 1, 2026.
- **2025-09** — Held the first Best Buy Ads Showcase and announced expanded creative, measurement and in-store advertising opportunities.
- **2025-08** — Launched Best Buy Marketplace in the U.S., more than doubling the online product assortment.
- **2025-04** — Introduced a creator program with commission-earning, shoppable storefronts.

## Links

- Website: https://www.bestbuy.com/
- LinkedIn: https://www.linkedin.com/company/best-buy
- Twitter/X: https://x.com/BestBuy
- GitHub: https://github.com/BestBuy
- YouTube: https://www.youtube.com/@BestBuy
- Instagram: https://www.instagram.com/bestbuy/
- Facebook: https://www.facebook.com/bestbuy
- TikTok: https://www.tiktok.com/@bestbuy

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Profile page: https://yespress.io/best-buy
Published by YesPress — https://yespress.io
Last updated: 2026-08-15