# Bertram Thorslund

> Bertram Thorslund is the Danish founder and CEO of Lenus, a Copenhagen-born software company that gives independent fitness and nutrition coaches technology and business support to operate online. After earning a master's degree at Copenhagen Business School and working at IBM, he started Lenus in 2016, expanded it across Europe and the United States, and led a record-setting Danish Series A before establishing his base in New York.

- **Role:** Founder & CEO at Lenus
- **Organizations:** Lenus, IBM
- **Nationality:** Danish
- **Education:** Master's degree in Economics and Business Administration, Copenhagen Business School
- **Known for:** Founded Lenus in Copenhagen in 2016 and expanded the company across European and U.S. markets., Led a €50 million Series A in 2021 that was reported as the largest Series A in Danish history at the time., Won the 2016 HBH Troubleshooter Prize for the best master's thesis at Copenhagen Business School.

## Career timeline

- **Before 2016** — Worked at IBM in student sales-support roles while studying.
- **2016** — Completed a master's degree at Copenhagen Business School, won the HBH Troubleshooter Prize for the school's best master's thesis, and founded Lenus in Copenhagen.
- **2018** — Joined the board of Lenus eHealth ApS while continuing as chief executive.
- **2020** — Welcomed a group of experienced Danish founders and operators as Lenus investors after several years of rapid growth.
- **2021** — Led Lenus's €50 million Series A, reported as Denmark's largest Series A, to fund product development, hiring, and international expansion.
- **2021** — Announced Lenus's expansion into New York and Los Angeles and later made New York his operating base.
- **2022** — Led a company approaching 500 employees from about 60 nationalities across Europe and the United States.
- **2023** — Announced a DKK 200 million investment from a group including EIFO and 3Shape founders Tais Clausen and Nikolaj Deichmann.
- **2023** — Lenus won the TECH category at the Danish EY Entrepreneur Of The Year awards.
- **2024** — Was selected for Berlingske's Talent 100 list as Lenus continued its U.S. expansion, including Miami.

## Achievements

- Founded Lenus in Copenhagen in 2016 and expanded the company across European and U.S. markets.
- Led a €50 million Series A in 2021 that was reported as the largest Series A in Danish history at the time.
- Won the 2016 HBH Troubleshooter Prize for the best master's thesis at Copenhagen Business School.
- Led Lenus when it won the TECH category at the Danish EY Entrepreneur Of The Year awards in 2023.
- Named to Berlingske's Talent 100 list in 2024.

## Latest updates

- **2024-08** — Thorslund listed Berlingske's Talent 100 among his honors.
- **2024-05** — Independent coverage described Lenus as expanding its U.S. footprint with a Miami office while Thorslund continued to lead from New York.
- **2023-11** — Lenus won the TECH category at the Danish EY Entrepreneur Of The Year awards.
- **2023-05** — Thorslund announced a DKK 200 million investment involving EIFO and the founders of 3Shape.

## Links

- Website: https://www.lenusehealth.com
- LinkedIn: https://www.linkedin.com/in/bertram-thorslund-3645b175
- Twitter/X: https://twitter.com/lenushealth
- YouTube: https://www.youtube.com/channel/UCWYac016H26eU-aM6VFo3AA
- Instagram: https://www.instagram.com/lenus.io/
- Facebook: https://www.facebook.com/Lenusehealth

---

Profile page: https://yespress.io/bertram-thorslund
Published by YesPress — https://yespress.io
Last updated: 2026-08-22