# Gilbert Anthony Milam Jr. (Berner)

> Berner is a San Francisco-born rapper, entrepreneur, author and co-founder and CEO of Cookies. His career connects independent hip-hop, cannabis branding and Cookies SF streetwear, with collaborations spanning growers, recording artists and international retail partners. His business memoir Becoming Legend was published in March 2026.

- **Role:** Co-Founder & CEO at Cookies
- **Organizations:** Cookies, Cookies SF, Taylor Gang Entertainment, Bern One Entertainment, Vibes
- **From:** San Francisco, United States
- **Nationality:** American
- **Education:** Galileo Academy of Science and Technology
- **Known for:** Co-founded Cookies with cultivator Jai Chang and expanded the brand internationally through retail partnerships., Became the first cannabis executive featured on a Forbes cover in 2022., Released Billboard 200-charting projects including 20 Lights, Hempire, Gotti and From Seed to Sale.

## Career timeline

- **Early 2000s** — Worked at the Hemp Center dispensary in San Francisco and built relationships in cannabis.
- **2007** — Released early recordings, including work with Equipto.
- **2011** — Cookies clothing appeared in the Yoko music video.
- **2015** — Released 20 Lights, which entered the Billboard 200.
- **2021** — Released Gotti, produced with Cozmo and featuring guests including Nas, Future and Rick Ross.
- **2022** — Appeared on the August/September Forbes cover as the first cannabis executive featured on its cover.
- **2023** — Attended the opening of Cookies Bangkok, the brand’s first Asian store.
- **2026** — Published Becoming Legend through Harmony on March 3.

## Achievements

- Co-founded Cookies with cultivator Jai Chang and expanded the brand internationally through retail partnerships.
- Became the first cannabis executive featured on a Forbes cover in 2022.
- Released Billboard 200-charting projects including 20 Lights, Hempire, Gotti and From Seed to Sale.
- Published Becoming Legend, listed by Penguin Random House as a New York Times bestseller.

## Latest updates

- **2026-07** — Discussed Blueberry Caviar, his collaboration with Ridgeline Farms’ Jason Gellman, and his visit to Mary Jane Berlin in a High Times interview.
- **2026-05** — Discussed Becoming Legend, his early jobs and family priorities in a KTVU interview at the Cookies compound in San Rafael.
- **2026-03** — Harmony published Becoming Legend: The Billion-Dollar Blueprint to Be a Whale in a Sea of Sharks on March 3.

## Links

- Website: https://www.bernermusic.com/
- Twitter/X: https://x.com/berner415
- YouTube: https://www.youtube.com/@Berner415
- Instagram: https://www.instagram.com/berner415/
- Facebook: https://www.facebook.com/berner415/
- TikTok: https://www.tiktok.com/@berner_415

---

Profile page: https://yespress.io/berner
Published by YesPress — https://yespress.io
Last updated: 2026-10-15