# Benji

> Benji is the universal API for loyalty partnerships - think 'Plaid for loyalty rewards.' It lets brands across travel, hospitality, retail, food and fintech connect their loyalty programs through a single integration, launching co-branded earn, redemption, transfer and co-acquisition campaigns in days instead of months. Founded by the serial team behind 2ndKitchen (acquired by REEF Technology in 2021), Benji raised a $6.25M seed round in 2026 and already powers a network of programs - including JetBlue, CookUnity, 1-800-Flowers and Chip City - representing more than 50 million combined active members.

- **Headquarters:** Chicago, Illinois, United States (with a New York office)
- **Founders:** Nick Anastasiades (Co-Founder & CEO), Jon Elron (Co-Founder), Arik Gaisler (Co-Founder)
- **Team size:** ~15 employees, with engineering and go-to-market teams in Chicago and New York (expanding post-funding).
- **Products:** Benji Connect, Benji SDK, Benji API
- **Notable:** Raised $6.25M seed in 2026 led by Preface Ventures and Atinc., Built a loyalty network exceeding 50 million combined active members., Signed marquee programs including JetBlue, CookUnity, 1-800-Flowers and Chip City.

## Products & services

- **Benji Connect** — Streamlines account linking with one-tap login authentication while reducing fraudulent activity, letting members securely link loyalty accounts across partners.
- **Benji SDK** — Enables fully customizable loyalty campaigns - configurable triggers, actions, goals, budgets and rules - so teams can design and launch partnership campaigns without heavy in-house engineering.
- **Benji API** — Clean, reusable, well-documented APIs powering earn, redemption, transfer and co-acquisition use cases for partners of any size, with unified reporting and analytics.

## Achievements

- Raised $6.25M seed in 2026 led by Preface Ventures and Atinc.
- Built a loyalty network exceeding 50 million combined active members.
- Signed marquee programs including JetBlue, CookUnity, 1-800-Flowers and Chip City.
- Claims to cut loyalty integration timelines from 12+ months (and $7-8M) to days.
- Achieved SOC 2, ISO 27001 and ISO 42001 compliance.
- Third venture from a founding team whose prior company, 2ndKitchen, was acquired by REEF Technology in 2021.

## Latest updates

- **2026-05** — Announced $6.25M seed funding round led by Preface Ventures and Atinc, with Great North Ventures, M25 and Hyde Park Venture Partners participating; funds earmarked for engineering and go-to-market expansion in Chicago and New York.

## Links

- Website: https://withbenji.com
- LinkedIn: http://www.linkedin.com/company/withbenji

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Profile page: https://yespress.io/benji
Published by YesPress — https://yespress.io
Last updated: 2026-07-07