# Benji Baer

> Benji Baer is the Chief Marketing Officer of CBRE, where she leads global marketing for the commercial real estate services and investment company. After roughly two decades in financial-services marketing at AllianceBernstein, Citigroup Asset Management, Legg Mason and J.P. Morgan, she joined CBRE in July 2019 and helped reshape its brand, client experience and marketing operations around data, accountability and growth. Her public leadership philosophy emphasizes grit, practical flexibility, human connection, mentorship and creating routes for experienced women to remain in or return to the workforce.

- **Role:** Chief Marketing Officer at CBRE
- **Organizations:** CBRE, J.P. Morgan, Legg Mason Global Asset Management, Citigroup Asset Management, AllianceBernstein, University of Michigan Hillel, New York Women in Communications, Jewish Unity
- **Education:** Tufts University
- **Known for:** Named to the 2025 Forbes Entrepreneurial CMO 50, the first recognition from that list for a real estate marketing leader according to CBRE’s announcement., Led CBRE marketing during a global brand repositioning that introduced a new visual identity and redesigned website in 2021., CBRE’s Shaping Tomorrow’s Cities program doubled client engagement after launch, according to Forbes.

## Career timeline

- **Early career** — Held senior marketing roles at AllianceBernstein, leading marketing strategy, global marketing communications, public relations and campaign planning.
- **Before 2019** — Served as Head of Americas Marketing at Legg Mason Global Asset Management and as Director of Brand Strategy and Communications at Legg Mason and predecessor Citigroup Asset Management.
- **Before 2019** — At J.P. Morgan, became the firm’s first Chief Marketing Officer for Retirement, helped reposition Multi Asset Solutions, built a global product marketing team and expanded her remit to wealth management.
- **2019** — Joined CBRE in July as Chief Marketing Officer, based in the New York area, with responsibility for global marketing strategy and capabilities.
- **2021** — Helped introduce CBRE’s new brand positioning and redesigned global website around strategic partnering, integrated solutions, data and insights.
- **2022** — CBRE’s new visual identity received American Graphic Design Awards for brand and identity and for motion graphics and video; Baer was credited as CMO.
- **2025** — Named to the Forbes Entrepreneurial CMO 50; Forbes highlighted CBRE’s marketing transformation and the Shaping Tomorrow’s Cities initiative.

## Achievements

- Named to the 2025 Forbes Entrepreneurial CMO 50, the first recognition from that list for a real estate marketing leader according to CBRE’s announcement.
- Led CBRE marketing during a global brand repositioning that introduced a new visual identity and redesigned website in 2021.
- CBRE’s Shaping Tomorrow’s Cities program doubled client engagement after launch, according to Forbes.
- Credited as CMO on CBRE’s 2022 American Graphic Design Award-winning visual identity work.
- Her LinkedIn profile lists a 2023 Transform Award, two 2022 American Graphic Design Awards, a W3 Award and a World Branding Awards Brand of the Year honor.
- Built J.P. Morgan’s global product marketing team and served as the firm’s first Chief Marketing Officer for Retirement.

## Latest updates

- **2025-05** — Appeared as a featured speaker at the 2025 OOH Media Conference in Boston.
- **2025-04** — Named to the 2025 Forbes Entrepreneurial CMO 50 for CBRE’s marketing transformation and its Shaping Tomorrow’s Cities program.
- **2024-08** — Featured in The CMO Podcast’s Cannes Lions episode on creativity, leadership and earning attention.
- **2023-04** — Discussed grit, team building, empathy and leadership on the Next Wave Leadership podcast.

## Links

- Website: https://www.cbre.com/people/benji-baer
- LinkedIn: https://www.linkedin.com/in/benji-baer-5472a55

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Profile page: https://yespress.io/benji-baer
Published by YesPress — https://yespress.io
Last updated: 2026-08-11