# Benjamin Bernet

> Benjamin Bernet is a New York-based entrepreneur and BRAVO SIERRA cofounder. A former L’Oréal marketing executive, he cofounded DooBop with Jodie Patterson, developed Say Hello to Sexy Legs, and later teamed up with Justin Guilbert to build a personal care company informed by military field testing.

- **Role:** Co-founder at BRAVO SIERRA
- **Organizations:** BRAVO SIERRA, DooBop, Say Hello to Sexy Legs, L’Oréal, Kiehl’s, Giorgio Armani Beauty, Glossier, Community of Unity
- **From:** Paris, France
- **Nationality:** American; French-born
- **Education:** Bachelor of Commerce, McGill University, MBA, INSEAD
- **Known for:** Cofounded DooBop, acquired by Sundial Brands in 2016., Founded Say Hello to Sexy Legs, subsequently acquired by Cosmax., Cofounded BRAVO SIERRA and helped develop its service-member field-testing model.

## Career timeline

- **Before 2013** — Held marketing roles at L’Oréal, including Kiehl’s and Giorgio Armani Beauty.
- **2013** — Cofounded DooBop with Jodie Patterson; the online beauty retailer launched in November.
- **2013–2016** — Served on the board of Community of Unity, according to his public LinkedIn profile.
- **2015** — Started the venture that developed into Say Hello to Sexy Legs.
- **2016** — DooBop was acquired by Sundial Brands.
- **2017–2018** — Consulted for Glossier.
- **2018** — Cofounded BRAVO SIERRA with Justin Guilbert.
- **2019** — BRAVO SIERRA launched commercially, with military service members involved in product testing.
- **2021** — BRAVO SIERRA stopped buying Facebook and Instagram advertising in August.
- **2022** — Identified as cofounder and co-CEO at the Series B announcement; the company announced $17 million in funding and a nationwide Walmart launch.
- **2024** — BRAVO SIERRA raised $2.5 million to support a premium product range.
- **2025** — BRAVO SIERRA launched three body fragrances in October.

## Achievements

- Cofounded DooBop, acquired by Sundial Brands in 2016.
- Founded Say Hello to Sexy Legs, subsequently acquired by Cosmax.
- Cofounded BRAVO SIERRA and helped develop its service-member field-testing model.
- Helped lead BRAVO SIERRA through a $17 million Series B and Walmart expansion in 2022.

## Latest updates

- **2026-10** — A BeautyMatter interview described BRAVO SIERRA retaining military exchange distribution after its premium shift.
- **2025-10** — BRAVO SIERRA launched Marine Salt, Smoked Orris and Suede Musk body fragrances, developed with Givaudan.
- **2024-10** — The company raised $2.5 million from existing investors to support a premium collection.
- **2024-08** — In a fifth-anniversary post, Bernet reported more than $500,000 donated to support military families and veterans.

## Links

- Website: https://www.bravosierra.com/
- LinkedIn: https://www.linkedin.com/in/benjaminbernet

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Profile page: https://yespress.io/benjamin-bernet
Published by YesPress — https://yespress.io
Last updated: 2026-10-26