# Ben Ye (Ye Bin)

> Ben Ye, also known as Ye Bin (叶滨), is the Beijing-based co-founder and CEO of The ONE Music Group. An electronic-engineering graduate of Tsinghua University, he previously founded V2 Technology and Haibao.com and worked as a managing director at Zero2IPO. His work at The ONE centers on connected musical instruments and ways to make learning and practice more enjoyable.

- **Role:** Co-founder and CEO at The ONE Music Group
- **Organizations:** The ONE Music Group, Xiaoyezi (Beijing) Technology Co., Ltd., V2 Technology, Haibao.com, Zero2IPO Group, Aspen Global Leadership Network
- **Education:** Bachelor’s degree in electronic engineering, Tsinghua University, Master’s degree in electronic engineering, Tsinghua University
- **Known for:** Built Haibao.com before its 2011 acquisition by CBS Interactive., Co-founded The ONE, whose instruments received CES Innovation and Edison awards., Fellow of the sixth class of the Aspen China Fellowship Program and member of the Aspen Global Leadership Network.

## Career timeline

- **1999** — Founded V2 Technology, a web-conferencing software company.
- **2005** — Made an angel investment in Ganji.
- **2007** — Founded fashion website Haibao.com.
- **2010** — Joined Zero2IPO Group as a managing director; investments included Hoolai Games.
- **2011** — Haibao.com was acquired by CBS Interactive.
- **2013** — Co-founded Xiaoyezi with He Yusha and began The ONE smart-piano business.
- **2014** — The ONE Smart Piano launched.
- **2015** — The ONE announced its North American launch; pianist Lang Lang invested in the company.
- **2019** — Introduced Panda AI practice and announced the Xiaoyezi Music Education brand.
- **2024** — Discussed piano accompaniment, adult learners and product design on ZhenFund’s podcast.
- **2025** — Presented on AI and gamification for Ciwei English at GET2025.

## Achievements

- Built Haibao.com before its 2011 acquisition by CBS Interactive.
- Co-founded The ONE, whose instruments received CES Innovation and Edison awards.
- Fellow of the sixth class of the Aspen China Fellowship Program and member of the Aspen Global Leadership Network.

## Latest updates

- **2025-11** — Spoke at GET2025 in Beijing about the development of Ciwei English and combining AI with gamified learning; an edited transcript was published on December 10, 2025.
- **2024-08** — Appeared on ZhenFund’s 此话当真 podcast to discuss smart instruments, piano accompaniment and the balance between enjoyment and formal instruction.

## Links

- LinkedIn: https://www.linkedin.com/in/ben-ye-17439

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Profile page: https://yespress.io/ben-ye
Published by YesPress — https://yespress.io
Last updated: 2026-10-22